Turn the mail you already send into leads that raise their hand.
You pay to reach every name on the list, and the list tells you nothing back. Put a personalized report link on the piece, and the homeowner who looks up their own value and equity has identified themselves as ready to talk, before anyone dials.
RealTAG
A personalized property-report link you put on the outreach you already send. Every lookup names the person who made it.
- Rides direct mail, email, or a code read over the phone
- The reader sees value, equity, and loan detail on their own home
- A lookup is a named response, not an anonymous impression
- The engagement is yours, and iLeads never resells it
A mailing tells you who you reached and nothing about who read it. Put a personalized property-report link on the piece, and every homeowner who looks up their own value and equity is named to you as a lead that belongs to you alone. The link comes from iLeads RealTAG.
How RealTAG turns a homeowner’s lookup into your lead.
A report link on a mailer turns into a named lead.
Stop paying for reach that reports nothing back.
You mail ten thousand pieces and then you wait. The homeowner who is ready looks exactly like the one who never will be, and neither of them calls.
- Lead 50224 Quail Run No lookup Mailed, no lookup yet
- Lead 58143 Maple Ave Raised hand Opened their home report
- Lead 66062 Marbury Ln No lookup Mailed, no lookup yet
- Lead 43981 Cedar Hollow No lookup Mailed, no lookup yet
- Lead 51900 Sycamore Ln Raised hand Code read over the phone
- Lead 59819 Stonegate Dr No lookup Mailed, no lookup yet
- Lead 67738 Wickham Ct No lookup Mailed, no lookup yet
- Lead 45657 Harper St Raised hand Clicked the email link
Every row got the same mail piece. The green ones looked up their own home, and each lookup names who made it. A list tells you who to contact. A lookup tells you who responded, and hands you the property detail behind them. When someone checks their property, they’ve signaled intent, so you follow up warm instead of cold and you already know the collateral you’re working with. The same link rides direct mail, email, or a code read over the phone, and the people who raise their hand are yours to work. iLeads never resells them.
How to put a report link
on your next campaign.
Self-serve. A file in, a secure per-record link out, on whatever you already send.
Upload your file
Create a free account and upload a CSV of names and addresses. No campaign rebuild, no new channel to stand up.
Put the links on the piece
Every record gets its own secure report link. The same link rides direct mail, email, or a code read over the phone.
Work the raised hands
When a recipient opens their report, that lookup identifies them to you, and the follow-up starts warm instead of cold.
What does a lookup tell you?
Every number on the report comes from public records: lien, title, transaction, and property detail, the layer that underwrites real mortgages, not a modeled estimate.
a list tells you who to contact. A lookup tells you who answered.
the engagement the report captures belongs to you, and iLeads never resells it.
the value, equity, and loan detail on the report, not a modeled estimate.
Questions buyers ask.
Can each recipient get a personalized link to a home value report?
Yes. Upload a CSV of names and addresses and every record gets its own secure report link, which can ride direct mail, email or a code read over the phone.
Can each response be tied to the address that received the mail?
Yes. Each link belongs to one record in your file, so a lookup tells you which recipient answered.
Who owns the leads the report captures?
You do. The homeowners who look up their report are your leads, and iLeads never sells them to anyone else.
Is the report live data or a snapshot?
It’s a personalized report built from public records and stamped with an “as of” date.
Make the outreach you already send report back.
Put a report link on your next piece and see which homeowners raise their hand.