The borrower does not know your name.
A real-time lead is sold to four lenders or more, and the brand on the form belongs to whoever captured it. Home Loan Advisor licenses you the white-label engine behind iLeads’ own mortgage lead gen, so the traffic is yours, the brand is yours, and the borrower arrives in your CRM, never resold.
The first of iLeads’ Licensed Lead Engines — mortgage is the flagship.
Sample report. Your brand, your traffic, your leads — the engine is iLeads’.
You have been building someone else’s brand.
Ask how many of the borrowers you funded last year could name your company.
The name on the form was not yours.
Whoever captured the lead owns the consent and the first impression. The borrower remembers that brand, not the one that funded the loan.
Four lenders got the same borrower.
A real-time lead is sold four ways or more. Speed decides it, not service.
Nothing you bought last year is still working for you.
A purchased lead funds once. It does not send a referral, and it does not come back to a name it never learned.
Home Loan Advisor puts your brand on the form.
Home Loan Advisor asks four questions. The lead still arrives as a near-1003.
A homeowner filling out a mortgage form is guessing. They guess what the house is worth and they guess what they still owe, and nothing on the page checks either number. Home Loan Advisor does not ask them. It asks title.
What you ask the homeowner for
- Name
- Property address
- Phone
The site is yours. Your brand, your domain, your CRM. Home Loan Advisor is the engine behind it, and the homeowner never sees our name.
What the engine hands back
- Confirmation the person is actually on title
- Title, deed, tax, and lien detail
- Current value and equity
- Loan type and LTV, calculated from public record
- The Revive candidate type the lead belongs to
Title, deed, tax, and lien detail are county-recorded public documents. iLeads licenses them from multiple national title suppliers, the same records used to underwrite real loans, then keeps reading the property behind every record on a running cycle.
- Title and liensChecked as often as weekly
- ListingsNightly
- Value and LTVMonthly
- RatesUp to daily
A record enters the corpus once. We keep reading the property behind it from that day until the house sells.
The engine behind it is GateKeeper, and what it returns is the record iLeads delivers as a Revive lead. The difference is that this one is yours, and it is never resold.
The report is the hook.
A free, personalized home-value-and-equity checkup earns attention a plain form can’t — and a homeowner who runs it has raised their hand.
You’re nine years into a conventional loan. Your equity is about 92,720. Here’s what it can do.
Sample continuation — every number is invented. Your brand, your offers.
It answers what they came to find out
What the home is worth today, and how much equity is in it. Both read from the property’s own records.
The hooks do the asking
Cash out, refinance, purchase. The consumer picks a door and tells you what they want before anyone makes a call.
Intent lands in your CRM
Each click routes to your own offers under your brand. iLeads runs this same report to feed its own funnel; licensees point it at their own.
It keeps working after the visit
Value alerts bring the homeowner back. A visitor who doesn’t act today is still your lead next month.
Everything the borrower wants to know. Everything you need to lend.
The homeowner sees their value and their equity. You get the same record carrying loan type, lien position and LTV, already read from title. One visit, one near-1003 record, both sides served.
From the consumer
Self-reported, on your form.
From public record — property
Matched against title.
From public record — mortgage
Read from the recorded liens.
Sample record — fictional data, contact masked. What your engine captures belongs to you. The consent language on the form is yours — you are the party the consumer is agreeing to hear from.
Every lead can be tracked to funding — yours or a competitor’s.
Attach Performance and every lead your engine captures is followed to a recorded loan: the ones you funded, the ones a competitor funded, and the ones still open. It’s an add-on to the license, not part of the base engine.
Who funded it · what loan · when it recorded
You own the consumer relationship.
The licensed site runs under your brand, so you are the consumer-facing party. You own the relationship and the consent, and you contact your leads. iLeads provides the engine and the data — nothing more, nothing less.
You are the brand on the site.
Your name, your domain, your traffic. The report they read and every email that follows carry the same name.
You own the consent and the contact.
iLeads is never the consumer-facing or contacting party.
No credit pull.
Value, equity, and LTV are calculated from public records. The engine never pulls a consumer’s credit.
Nobody else’s supply.
Your volume follows your own traffic. It doesn’t move when a vendor’s pricing, terms, or inventory does.
Net-new shoppers.
A standalone destination that pulls in homeowners actively shopping — not a remarket of a list you already own.
You watch the whole funnel.
An admin panel counts every step, from the first visit through address match and title match to the lead in hand. You see where people stop, not only who arrives.
Proven in production — on iLeads’ own funnel.
of U.S. properties reachable in public record — the same footprint behind Revive and GateKeeper.
Value and equity keep moving, and each move is a reason to return. A form gets one visit; the report earns the next one.
An engine you control, not a form you hope converts.
The questions every lender asks.
Whose brand does the homeowner see?
Yours. The site runs on your domain under your name, and iLeads is never the consumer-facing party.
Who owns the leads, and are they ever resold?
You do. Your traffic drives the engine, so the leads it captures are yours and are never resold. You own the consent, and you are the party the homeowner agreed to hear from.
Does it pull the consumer’s credit?
No. Value, equity, and LTV are calculated from public records. The engine never pulls a consumer’s credit.
Where does the property data come from?
County-recorded public documents — title, lien, tax and valuation detail — licensed from multiple national title suppliers, the same records used to underwrite real loans.
What does the homeowner actually get?
A free, personalized home-value-and-equity checkup: what the home is worth today and how much equity is in it, both read from the property’s own records.
Where do the leads land?
In your CRM, as a near-1003 record carrying property, valuation, equity and lien detail.
What do we have to bring?
Traffic. The engine is the destination and your marketing points at it. Volume follows your own traffic rather than a vendor’s allocation.
What do we end up with besides leads?
An audience. Every homeowner who runs the report can keep hearing from you as their property record changes, so a visitor you paid for once stays reachable.
Is this already built?
Yes. It’s the engine iLeads runs for its own mortgage lead generation, not a new build.
Stop renting leads. Own the engine that makes them.
License Home Loan Advisor, run it under your brand, and turn your traffic into title-verified, fund-ready leads.