See how many of your leads actually funded.
Your CRM shows what you closed. It can’t show the loans your leads funded somewhere else. iLeads matches your mortgage leads to recorded loans in public records, so you can finally see your true conversion and who beat you to the ones you lost.
Performance
A match-back report that ties your leads to recorded loans, so you see what funded with you and what funded without you.
- Matches your leads to recorded loans
- Shows your true funded conversion
- Names the competing lenders who funded the rest, and your share against them
- Starts free with Dare to Compare
Your CRM records the loans you closed and nothing about the leads that funded with someone else, so a lost lead and a dead lead look the same. Matching your lead file to loans recorded in county records across 150M+ U.S. properties shows which leads funded, with which lender and when, and the first run is free through Dare to Compare on a file as large as 10,000 leads. That match-back is iLeads Performance.
How Performance finds who won the leads you lost.
Your lead file is matched, lead by lead, to the loans recorded in public records.
Your CRM only sees the loans you closed.
The leads you wrote off didn’t all disappear. Many of them funded — just not with you. Without a match-back, you never find out.
- Lead 50056 Stonegate Dr Funded elsewhere Another lender, refinance
- Lead 57975 Marbury Ln Not funded yet No loan recorded
- Lead 65894 Ellsworth Ave Funded with you Closed in your CRM
- Lead 43813 Larkspur Way Funded elsewhere Another lender, cash-out
- Lead 51732 Wickham Ct Not funded yet No loan recorded
- Lead 59651 Cedar Hollow Funded elsewhere Another lender, HELOC
- Lead 67570 Quail Run Not funded yet No loan recorded
- Lead 45489 Bellview Rd Funded elsewhere Another lender, refinance
Each row is a lead you bought, matched to recorded loans in public record. The red ones funded, just not with you, and your CRM shows them as dead.
How a lead gets matched
to a recorded loan.
It runs your file against recorded loans in public record and reports back what funded, and with whom.
Send your leads
Hand over a list of leads. Start free with Dare to Compare, no commitment.
Match to recorded loans
iLeads matches each lead to loans recorded in public record over the following months.
Get the funded picture
See your true funded conversion and how much funded in-market that you didn’t capture.
How many of your leads funded somewhere else?
Funded loans are confirmed in public records, not estimated from your CRM.
Revive leads went on to fund a loan across the market, in a recent sample of 126 orders. How we measure it.
of the internet leads that fund, the funding lender was not the original real-time buyer.
to start with Dare to Compare, up to 10,000 leads on your own file.
Who funded the leads you lost
sample · roundedEvery lender here comes off a recorded lien in this one file. The paid report goes lead by lead: which lender took each loan you lost, what kind of loan it was, and the day it recorded.
Questions buyers ask.
Which lender funded the loan, and when?
The report names the competing lenders who funded the leads you didn’t close, and your share against them. Each match is a loan recorded in public record, which carries the lender and the date it was recorded.
What do you need from us to run the match?
A list of your leads. Performance matches each one to the loans recorded in public record over the months after the lead came in.
What does it cost to run on our file?
Nothing to start. Dare to Compare runs the match free on a file as large as 10,000 leads.
Does the report count the loans we closed ourselves?
Yes. Every match shows whether the loan funded with you or with another lender, so you see your own share next to everyone else’s.
Find out what your leads really funded.
Run Dare to Compare on your own file and see your true funded conversion, free.