Find insurance shoppers ready for a quote.
Auto, home, health, and life shoppers in your territory who raised their hand online, each checked against property and homeownership records before you call. Filter to the policy and household you write, and buy only the leads you want.
LeadsDirect
Self-serve insurance leads across four lines, verified for homeownership and filtered to your territory.
- Auto, home, health, and life
- Phone and email on every lead
- Up to 80% off retail, no contracts
A shopper list that mixes renters and bad addresses in with homeowners spends your agents’ day on calls that never become a written policy. Auto, home, health and life shoppers in the territory you’re licensed in are listed one lead at a time, each checked against property and homeownership records covering 150M+ U.S. properties, so you take the ones you want and skip the rest, at up to 80% off retail. iLeads sells them through LeadsDirect.
How LeadsDirect filters renters out of your insurance leads.
Renters drop out, and you pick the homeowners you want.
Most “shoppers” never owned the home.
Buy a generic list and a chunk of your dials go to renters and bad addresses. You need shoppers who can actually buy the policy. Homeowners are statistically the wealthiest consumer segment — more assets, more to protect, more lines to write.
- Lead 63464 Bellview Rd Verified Life, $500,000 mortgage to protect
- Lead 41383 Cedar Hollow Filtered out Renter, not owner
- Lead 49302 Larkspur Way Verified Health, $560,000 in equity
- Lead 57221 Marbury Ln Filtered out Bad address
- Lead 65140 Fairhaven Rd Verified Home, built 1962, rates itself
- Lead 43059 Maple Ave Filtered out No property match
- Lead 50978 Harper St Verified Auto, owner since 2013
- Lead 58897 Quail Run Filtered out Stale record
Each row is a shopper who asked for a quote. Renters, bad addresses and records with no property match are filtered out. Every homeowner left has something to protect, and the home tells you which policy: the mortgage a life policy pays off, the equity, the house itself, the years they have stayed.
How to buy insurance leads
in your territory.
Self-serve on the discount network agents have bought from since 2003 — up to 80% off retail, no contracts.
Search your territory
Pick your state and counties, so every lead is somewhere you’re licensed to write.
Filter to your line
Narrow by line of insurance and household. The slice of property detail that matters to the line you write rides along with the lead.
Pick and buy
See the price on every lead, add the ones you want, and check out. Phone and email on each one.
What is checked before you call?
Each lead is matched against property and homeownership records, so you call people who own the home and asked for a quote.
title, lien, tax, and valuation data elements in the initial property match.
auto, home, health, and life, fresh or aged, all self-serve.
off retail lead pricing, on a discount network running since 2003.
Lead segments — territory sort
Your mix
Illustrative — example counts and records, not client data.
Questions buyers ask.
Where do these leads come from?
From consumers who asked for an auto, home, health or life quote online, in the territory you’re licensed to write.
Are the leads shared?
Yes, insurance shopper leads are shared. You choose which ones to buy, by territory, line and household, and pay only for those.
Is the homeowner detail verified, or is it what the consumer typed?
All four lines are checked against property records, which is also how homeowners are told apart from renters. The phone number and email are what the consumer entered, and iLeads does not verify them.
Why does it matter that the shopper owns the home?
A homeowner has something to protect, and the home tells you what. Life insurance is often sold as mortgage protection, the policy that pays off the balance if the borrower dies, and the house itself is what a home policy rates.
What happens if the phone number or email is bad?
Any lead with bad contact info, a fictitious record, or a duplicate is replaced free. Report it within 14 days of purchase, at any age bracket.
Pick the insurance shoppers you want.
Search live inventory in your territory and buy only the leads that fit, up to 80% off retail.

