A list without leads is a stack of stamped guesses.
Census patterns, age bands, estimated income, sold as targeting. iLeads builds your mail run around real consumers who asked about a loan, a solar quote, an insurance rate, a home project — records backed by verified property data on every home. One file, one vendor, built to make the phones ring.
Candidate types — AI sort
Your mix
Illustrative — example counts and records, not client data.
You’re paying to mail strangers.
of consumer-submitted leads scored by the engine since 2015. The handraiser records in your file come out of that universe.
of mail houses buying the intent core with public-record fill on top, in seven figures, year after year. Repeat buyers are the oldest proof in direct mail.
Every mailing list you can buy is compiled from property records: equity, loan age, ZIP. It tells you what a home looks like. It tells you nothing about whether the owner is in the market. The outcome is predetermined: most of those people are never going to respond.
A credit list tells you who could borrow, not who wants to.
Handraisers are the opposite: ask once, and years later they still answer the right offer. That is the difference between paying to mail strangers and mailing someone who already told you what they wanted. The most valuable person you can put in a mail run is the one who already raised a hand.
Almost nobody sells a record of a real person who filled out a form and asked about this exact kind of offer. iLeads holds more than 105 million unique consumers, a number that grows every month, each of them pinned to their property. That is what makes a record valuable: it shows which households can act on the offer today.
We keep reading the current property state behind every consumer we hold, and we stop only when the house sells. Buy a record today and it carries the county’s latest word on that home.
Build the file your campaign actually needs.
The intent core is the flagship, but it’s one configuration, not the whole menu. Spec what the campaign calls for and we build the file to match.
The intent core · mail-only
Revive mail leads
The intent core. Every record here started with a person asking about a loan, a solar quote, an insurance rate, or a home project. We matched each one to the house they own and we have been re-reading that property ever since. Phone and email come off by design. What you mail is someone who already raised a hand.
Optional add-ons
Public-record homeowners
Title-verified homeowners across whatever footprint you’re mailing.
Phone numbers
A phone number on the record, so your call team can work the drop.
Reverse phone appends
Send us the numbers you already hold and we return the homeowner and the property behind each.
Emails
An email address on the same record, so the mail drop gets a follow-up.
Reverse email appends
The same trade for email: your list in, the homeowner and property back.
Any combination
Mix the pieces above into one order, one file.
Append-heavy project? The full menu lives on the Data page.
The same AI that grades Revive leads segments your mail file.
Since 2015 the engine has scored hundreds of millions of consumer leads. We used AI to teach it something harder than whether a homeowner is real: what loan they can actually do. It answers with one of 60 candidate types, and it changes its answer when the market changes (a refi candidate at last spring’s rates is often a HELOC candidate at today’s). Your file can be cut to the types your offer fits before a single piece prints.
Other lists start with a record. This one starts with a hand.
- Starts from property records or a credit file
- Intent is modeled, or absent entirely
- Not verified against title
- Segments are demographic or modeled
- Starts from real consumer intent
- Built on actual inquiries, not a model
- Every record verified against title
- Segmented by what they can actually do
The lists fund loans. The county proves it.
More than 1 in 10 mailed records funded a loan.
Funding outcomes, not response rates. We don’t publish a response rate we can’t prove. We track the loans that actually recorded.
Built on the engine behind GateKeeper and Revive: lien, title, and property records on 150M+ U.S. properties. GateKeeper scores new leads the moment they arrive. Revive delivers verified opportunities. And every record in your list comes from the same property layer, wherever your territory is.
The questions every mailer asks.
Where does the data in a homeowner direct-mail list come from?
Two places. Consumer-submitted inquiries (loans, solar, insurance, home projects), stripped of phone and email so they’re mail-only. And current lien, title, transaction, and property records, the same public-record layer that underwrites real mortgages.
How is an intent-based mailing list different from a new-homeowner or new-mover list?
Those are event lists. Someone bought, someone moved. They’re useful and we can build them. What they can’t tell you is whether the person wants anything. The intent core is someone who raised a hand and asked about the offer you’re mailing, matched to the property they own.
Is a homeowner direct-mail list a mortgage trigger list or a credit prescreen?
No. There’s no credit data in it at all. These records come from consumers who asked about a loan, a solar quote, an insurance rate, or a home project, matched to public-record property data. Nothing here is a credit prescreen, so there’s no firm-offer obligation, and nothing here is a mortgage trigger.
How old are the records on an intent-based mailing list?
Some of them have been with us since 2015. Not one has sat still since. What you’re buying is a 2015 lead with today’s property data, and people who raised a hand keep answering the right offer years later.
How often is the property data behind a mailing list updated?
Continuously. Title and new liens as often as weekly, listings nightly, value and LTV monthly, rate movement up to daily. We keep reading the property behind every consumer we hold, and we stop only when the house sells.
How are the mailing addresses on a homeowner list verified?
Every record is matched to a property in public records before it reaches your file. The address comes off the title record, not off the form a consumer typed. That’s also why the file is mail-only: phone and email are stripped by design.
What can you select on when building a homeowner direct-mail list?
Geography, candidate type, and the property attributes that matter to your offer, including equity position, loan type, and value. The engine sorts every record into one of 60 candidate types, so the file can be cut to the types your offer fits before a single piece prints.
Are homeowner direct-mail lists exclusive to one buyer?
No. These records are shared, the same way real-time internet leads are shared when they’re first sold. Exclusivity isn’t where the value is. Every record is matched to a verified property and re-read against public records for as long as that person owns the home.
Does iLeads run the direct-mail campaign, or just supply the list?
No. You get the file and you run your own campaign. If you want creative, print and drop handled for you, that’s an agency, and plenty of our buyers are agencies. We’re the data underneath.
What response rate should I expect from a homeowner direct-mail list?
We don’t publish one, and we’d be careful with anyone who does. What we can prove sits in county records: in one recent quarter, more than 1 in 10 records our clients mailed funded a loan. Response claims are marketing. Recorded liens are evidence.
Can Revive leads be used for direct mail instead of calling?
Lenders do it every month. Same engine, mail channel. If you want the full record with contact data for your call team, that’s Revive. If you want mail-ready volume with the intent core built in, you’re on the right page.