Gain Lead & Mortgage Loan Competitive Marketing Analytics with LeadXL Performance
Lead XL Performance tells you which leads funded and with which lender. Mortgage marketers now have the intelligence to effectively deploy marketing spend and measure media effectiveness.
Mortgage lenders often struggle to measure ROI and marketing/lead effectiveness. It’s been nearly impossible to gain a clear understanding of a lender's own activity and impossible to understand actual market activity. With LeadXL Performance, both are now possible. Performance provides loan-level intelligence, including funding date, originating lender, and lien type on every mortgage lead from any media source. You will know now which leads funded, what loan product they chose, and with who.
PerformanceInternet Mortgage Leads
Approximately 15% of Internet Leads fund a Loan
If you funded only 2%. We’ll tell you what happened to your other 13+%
95+% of Lenders fund less than 2% of the leads they purchase
40%+ of your Internet leads are dead at delivery
30% of Internet leads fund with Lenders that didn’t buy them
Mortgage Loan Analtyics
The “quality” of your marketing spend
comes down to one thing …Closing rate.
It’s easy to understand your internal lead-to-close metrics, but what about your leads' true potential closing rates? What about the closing rates for your competitors? How do you stack up? How do your leads perform? It’s easy to know with Performance.