One rule since 1996: the data decides.
What we’ve learned measuring leads against funded loans.
iLeads doesn’t grade leads against a model. We match them to the loans that actually recorded in public records. Here’s what that data shows.
The Real Time Myth
Fundability beats speed.
We tracked more than 500,000 real-time, first-party internet leads from a major national lender through public title and lien records, and benchmarked them against 430,000+ Revive-delivered records. Two findings stood out.
July 2026 · 8 pages
At every matched window from 90 to 270 days after the original lead date, the Revive cohort out-funded the real-time cohort — roughly 1.2 to 1.5 times the benchmark’s funding rate.
Of the real-time leads that funded, 92.1% funded with a lender other than the buyer. That isn’t one lender’s failure — it’s the structure of a shared lead, dialed by four or more lenders at once. Speed decides who’s first. It doesn’t decide who closes.
The full benchmark: about a million lead records, seven matched windows, and the two tests we ran to try to break the finding.
Read the benchmark
Two in Three
Who actually closes the loan.
July 2026 · 6 pages
What 46,500 funded leads reveal about the lender on the other side, and what it means for anyone working aged inventory.
Read the paper
The Funding Curve
When aged leads actually fund.
July 2026 · 6 pages
The loan records in the months after the form was filled out, long after the lead gets written off as dead.
Read the paperWhere this work shows up.
The match-back behind these papers is the same one the products run on. More studies will live here as they’re cleared for release.
Continuous monitoring
We hold your aged lead book, watch it as the market moves, and send the ready ones back.
See RecaptureCollateral intelligence
How title-grade data predicts which leads can fund before the first call.
See GateKeeperThe fastest study is on your own leads.
Run Dare to Compare free and see your true funded conversion.