Catch the moment a homeowner needs a mortgage again.
A mortgage lead you couldn’t close last quarter can become fundable the week their situation changes. iLeads watches the leads you already paid for and surfaces the borrowers whose property and loan picture says they’re ready to move again.
Recapture
You already paid for these leads. Recapture watches every homeowner behind them, and flags the moment their property or loan picture changes.
- Continuously watches the mortgage leads you already have
- Surfaces the moment the signal changes
- Pairs with Data trigger alerts
A borrower who said “not yet” can be ready for a loan any week, and nothing on the original form says which week. Watching the property and loan records behind the leads you already paid for, drawn from 150M+ U.S. properties, catches the change as it happens (a value move, a new lien, a shift in loan activity), so your loan officers call while the timing still matters. iLeads runs that watch as Recapture.
How Recapture sends ready borrowers back to your team.
Recapture keeps watching the lead book you already paid for.
The signal arrives after you’ve moved on.
A “no” today is often a “not yet.” The hard part is knowing the day a borrower turns into a “yes,” without watching every title record by hand.
- Lead 56760 Maple Ave Not yet No change since the form
- Lead 64679 Larkspur Way Not yet No change since the form
- Lead 42598 Sycamore Ln In market Value moved
- Lead 50517 Ellsworth Ave Not yet No change since the form
- Lead 58436 Harper St Not yet No change since the form
- Lead 66355 Marbury Ln In market LTV crossed your line
- Lead 44274 Bellview Rd Not yet No change since the form
- Lead 52193 Stonegate Dr In market Rates shifted
These are leads you already paid for. Most say “not yet”; Recapture flags the ones whose property or loan picture just changed.
How an old mortgage lead gets watched
until it turns.
It keeps watch on the leads you already own and tells you when a borrower’s property and loan picture says they’re ready for another mortgage.
Hand over your leads
Point Recapture at the mortgage leads you already own. It runs from there as a managed service, held in segregated custody and never resold.
It watches continuously
Property, equity, liens, and loan activity are monitored continuously, so a change on a borrower doesn’t slip past.
You get the moment
When the signal turns, the borrower surfaces to your loan officers, by live warm transfer or straight into your own dialer queue, while the timing still matters.
When is an old mortgage lead worth working again?
The intent signal comes from the same property and loan records behind every iLeads product.
Of the leads that go on to fund, two in three close with a lender other than the one who first bought them. That’s the loan Recapture watches for.
equity, liens, and loan activity shift, and the homeowner behind your lead surfaces to your team while it’s worth the call.
missing them on the first pass doesn’t mean you missed the loan. Leads you already paid for, worked again when they’re ready.
Questions buyers ask.
Which old leads in our CRM should we contact first?
The ones whose property or loan picture just changed. Recapture watches every lead you hand it and surfaces the borrower when equity, liens or loan activity move, so the call goes to the lead that turned rather than the next name on the list.
What signals say a past lead is back in the market?
Changes in the records behind the lead: the home’s value moves, loan-to-value crosses the line you set, a new lien is recorded, or rates shift against the loan they already have.
How long should we keep working an old lead?
There’s no fixed point to give up, because the property and loan records keep changing after the calls stop. Recapture keeps watching after your team moves on and brings the borrower back when the signal turns.
Do we hand over our leads, and who keeps them?
You point Recapture at the mortgage leads you already own, and it runs as a managed service from there. iLeads holds your lead book in segregated custody and never resells it.
Work the lead the day the loan is ready.
Let Recapture watch the mortgage leads you already own and surface the borrowers who are back in the market for a loan.