Turn any direct marketing campaign into leads that raise their hand.
Put a personalized RealTAG report link on your mail, email, or call campaign. When the recipient opens a live report on their own home, with current value, equity, and loan detail from public records, two things happen at once: they get something genuinely worth their attention, and that lookup identifies them to you as an engaged, ready-to-talk lead.
Most outreach tells you nothing. Most inbound calls start with twenty questions.
You mail ten thousand pieces. Then you wait. The homeowner who is ready looks exactly like the one who never will be, and neither of them calls. You’ve paid to reach every name on the list, and the list has told you nothing.
One address closes both gaps. Put a RealTAG link on the piece, and the reader who pulls up their own home has told you they’re ready, before anyone dials. When the phone rings, ask for the address and nothing else. The report answers the rest while the caller is still on the line: what the home is worth, what they owe, who holds the loan. County records, not twenty questions.
Anyone can print a home value on a postcard. RealTAG puts a live report behind the piece: current data, their own home, on their screen.
It earns consumer attention, then turns it into a signal.
The report is the hook.
People open mail that shows them their own home’s value and equity. It earns attention that a generic offer or a standard mailing list can’t.
A lookup is a raised hand.
When someone checks their property, they’ve signaled intent. You follow up warm instead of cold, and you already know the collateral you’re working with.
Live underwriting on the call.
In the loan-officer mode, your LO pulls the property report while the consumer is on the line: qualifying on the spot, on real property data, without a twenty-question intake.
Your leads, only yours.
The engagement RealTAG captures belongs to you. iLeads never resells it. The people who raise their hand are yours alone to work.
Coverage across 100% of the U.S.
Built on real property data.
Lien, title, transaction, and property records — the layer that underwrites real mortgages. Every number on the report comes from public records, not a modeled estimate.
Their house…
your common ground.
You’re looking at the property, the title, a picture of the house — and so are they. That beats twenty questions from an empty voice they’ve never met. The report gives both sides the same thing to look at, and the call starts warm.
The LO and the borrower open the same live report: value on one line, equity on the next. Qualifying happens on numbers they’re both looking at.
Put RealTAG behind your next direct mail campaign.
Give RealTAG a try today
- 10+ years in production with the largest mail houses in the country
- From a 500-record file to millions: same upload, same signal
- The engagement you capture belongs to you, and only you
- The lookup tells you who’s ready before anyone dials
Sign up free
RealTAG is self-serve. Create an account, upload your file, and start putting live reports behind your outreach.
Create your account ›See how it runs
Upload a CSV; every record gets its own secure link that rides mail, email, or a call.
See it in action ›Enterprise? Talk to us about your file
Mail-house or lender scale: tell us what you send and to whom, and we’ll scope the program with you.
Start the conversation ›The questions teams ask.
How is a personalized property-report link different from a mailing list?
A list tells you who to contact. RealTAG tells you who responded, and hands you the property detail behind them. The lookup is intent a list can’t show you, so your follow-up goes to the people most worth a call.
Will homeowners actually click a property-report link in my outreach?
That’s the point of leading with the report. It shows recipients their own home’s value and equity, which is worth a minute of anyone’s time. The incentive and the signal are the same action.
Is the property data in a homeowner report accurate?
It’s drawn from public records, the same property infrastructure behind Revive and GateKeeper, not a modeled guess. The consumer sees real detail about their own home, which is exactly why the lookup is worth their time.
Who owns the leads captured from a property-report link?
You do. RealTAG captures engagement for you and you alone; iLeads never resells it. The people who raise their hand are yours to work.
Does a property-report link only work with direct mail?
The same link rides direct mail, email, or a code read over the phone. The report doesn’t care how it arrives, so most teams put it on everything they already send.
What do I need to put property-report links on my outreach?
A file. RealTAG is self-serve: create a free account, upload a CSV of names and addresses, and every record gets its own secure report link to put on your next piece.
The engine behind RealTAG.
One engine powers the whole family: lien, title, and property records on 150M+ U.S. properties. GateKeeper scores new leads the moment they arrive. Revive delivers verified opportunities. And RealTAG puts the same records behind every report a homeowner opens.
Stop guessing which names are ready. Let them tell you.
Put a report link on the outreach you already send, and see who raises their hand.