Turn any direct marketing campaign into leads that raise their hand.
Put a personalized RealTAG report link on your mail, email, or call campaign. When the recipient opens the report on their own home, with our AVM value, calculated equity, and loan detail from public records the day you upload your list, two things happen at once: they get something genuinely worth their attention, and that lookup identifies them to you as an engaged, ready-to-talk lead.
Most outreach tells you nothing. Most inbound calls start with twenty questions. RealTAG fixes both.
You mail ten thousand pieces. Then you wait. The homeowner who is ready looks exactly like the one who never will be, and neither of them calls. You’ve paid to reach every name on the list, and the list has told you nothing.
One address closes both gaps. Put a RealTAG link on the piece, and the reader who pulls up their own home has told you they’re ready, before anyone dials. When the phone rings, ask for the address and nothing else. The report answers the rest while the caller is still on the line: what the home is worth, what they owe, who holds the loan. Public records and our AVM value, not twenty questions.
Anyone can print a home value on a postcard. RealTAG puts the whole report behind the piece: their own home, on their screen.
It earns consumer attention, then turns it into a signal.
The report is the hook.
People open mail that shows them their own home’s value and equity. It earns attention that a generic offer or a standard mailing list can’t.
A lookup is a raised hand.
When someone checks their property, they’ve signaled intent. You follow up warm instead of cold, and you already know the collateral you’re working with.
The caller reads a number you already know.
Your own record ID prints on the piece next to the RealTAG PIN. When the homeowner calls and reads either one, your LO types it into the caller lookup and has the lead, the report, and every view of it, without a twenty-question intake.
U.S. properties, nationwide coverage.
Your leads, only yours.
The engagement RealTAG captures belongs to you. iLeads never resells it. The people who raise their hand are yours alone to work.
Your name on every report.
Upload your logo and tagline once and they show on every report, even ones already mailed. Reports open on our report site, on yourname.realtag.com, or on your own domain, and a branded site sets itself up, usually within minutes.
Built on real property data.
Lien, title, transaction, and property records — the layer that underwrites real mortgages. Every loan, sale, and property detail on the report comes from public records. The home value comes from our automated valuation model, shown beside the most recent sales within about half a mile and a plain line on how this home compares.
See who opened their report, and when.
RealTAG logs every report view and rolls the views up by campaign, so you can see who raised a hand and how each drop is doing.
Shown with sample data.
Know who’s looking.
Each view shows the time, PIN, property, location, and device. Sign in and you see how many are new since you last looked. Every PIN keeps its own history, so a homeowner who opens their report twice stands out.
A dashboard for every campaign.
Uploaded and matched counts, unique opens, open rate, and total views, plus the response curve by day after each drop. Drill down to any file in the campaign.
New views in your inbox.
Pick how often you hear about new views: every 15 minutes, hourly, daily, weekly, or monthly. The digest goes to an email address you verify.
Shown with sample data.
Their house…
your common ground.
Your phone staff open the same report the homeowner opened, so the call starts on the house, not on a form.
The LO and the borrower open the same report: value on one line, equity on the next. Qualifying happens on numbers they’re both looking at.
Put RealTAG behind your next direct mail campaign.
Give RealTAG a try today
- 10+ years in production with the largest mail houses in the country
- From a 500-record file to a whole mail drop: same upload, same signal
- The engagement you capture belongs to you, and only you
- The lookup tells you who’s ready before anyone dials
Sign up free
RealTAG is self-serve. Create an account, upload your file, and start putting personalized reports behind your outreach.
Create your account ›See how it runs
Upload a CSV of names and addresses, and every record gets its own secure report link. The same link works on direct mail and email, and its PIN works over the phone.
See it in action ›Enterprise? Talk to us about your file
Mail-house or lender scale: tell us what you send and to whom, and we’ll scope the program with you.
Start the conversation ›The questions teams ask.
How is a personalized property-report link different from a mailing list?
A list tells you who to contact. RealTAG tells you who responded, and hands you the property detail behind them. The lookup is intent a list can’t show you, so your follow-up goes to the people most worth a call.
Will homeowners actually click a property-report link in my outreach?
That’s the point of leading with the report. It shows recipients their own home’s value and equity, which is worth a minute of anyone’s time. The incentive and the signal are the same action.
Is the property data in a homeowner report accurate?
It’s drawn from public records, the same property infrastructure behind Revive and GateKeeper. The consumer sees real detail about their own home, which is exactly why the lookup is worth their time.
Who owns the leads captured from a property-report link?
You do. RealTAG captures engagement for you and you alone; iLeads never resells it. Lead names are never stored on the public report site, public lookups are rate-limited, and any report can be revoked.
Does a property-report link only work with direct mail?
The same link works on direct mail and email, and its PIN works over the phone. Every record also comes back with a print-ready QR code and a nine-character PIN with no look-alike characters, and the PIN never expires. The report doesn’t care how it arrives, so most teams put it on everything they already send.
What do I need to put property-report links on my outreach?
A file. RealTAG is self-serve: create a free account, upload a CSV of names and addresses, and every record gets its own secure report link to put on your next piece.
What happens if my upload file has bad rows or gets interrupted?
One bad row doesn’t stop the file. It’s flagged with the reason in a Notes column and the rest of the file processes. You can queue up to six files, watch a progress bar as they run, and an interrupted run picks up where it stopped. Every upload stays in your history, with the original and the finished file ready to download again.
The engine behind RealTAG.
One engine powers the whole family: lien, title, and property records on 150M+ U.S. properties. GateKeeper scores new leads the moment they arrive. Revive delivers verified opportunities. And RealTAG puts the same records behind every report a homeowner opens.
Stop guessing which names are ready. Let them tell you.
Put a report link on the outreach you already send, and see who raises their hand.