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iLeads
Data and lead intelligence for people who sell to homeowners.

The form told you nothing. The property tells you everything.

A lead form only proves someone clicked a button. iLeads unlocks the actual property behind the name to reveal exactly who will transact - so your team works the highest-yield records and skips the dead ends for good.

Mortgage Innovators: Dare to Compare. See where your leads are funding - and with whom.

Start with your problem.

Every client comes to us one of two ways. Both doors lead to the same data.

We tell you who will actually transact.

iLeads is a data intelligence company. We read the property record behind every consumer, the same title data that underwrites real loans, and tell you which prospects will fund, bind, or buy. Buy leads we’ve already verified, or point the same data at the leads you already own.

  • Since 1996. Over thirty years reading the data behind American homeowners.
  • 150M+ U.S. properties. One live record per home, built from title and public records and re-read as often as weekly.
  • The lead database is ours alone. 105M+ consumers who raised a hand, each matched to a home, with millions more arriving every month.
  • Proven against outcomes. We measure leads against the loans that actually funded, not against a guess.

Trusted across mortgage, insurance, solar, and home services.

  • Rocket MortgageAllstateActive Link MortgageBarrett FinancialCamber MarketingCertys Funding
How it works

One engine finds the opportunity. Every product delivers it.

Every product we sell runs on the same machine: match a record against five data worlds, score it with AI, and gate out everything that won’t transact.

  • Data structure

    One base record joins each lead to the property behind it, built from multiple sources across 150M+ U.S. properties.

  • AI

    AI is how the engine keeps pace. Models are retuned monthly as the market moves and trained on real funding outcomes.

  • Timing

    Time is a signal. The engine reads each record’s history and knows when an opportunity is worth acting on.

  • Title

    Checked as often as weekly

  • Liens

    Checked as often as weekly

  • Listings

    Nightly

  • Value

    Monthly

  • LTV

    Monthly

  • Rates

    Up to daily

  • Demographics

    Updated monthly

  • New leads

    Appended to the base record

The Three-Way Gate

the verdict — for mortgage: Fundable, Watchlist, or Won’t Fund

FundableWatchlistWon’t Fund

Built on Azure for reliability and scale

The entire engine runs on Microsoft Azure as one managed platform, integrated across every feed and data type. It scales with lead volume and carries the uptime a real-time API demands.

Every product starts
with the data.

Revive

Revive reads the property record behind every aged internet lead and sells you only the ones verified fundable today.

GateKeeper

A real-time API that checks every inbound lead against title-grade public records and returns a funding verdict in under a second, before the first call.

Performance

Free match-back for mortgage lenders: send a lead file and see which leads funded, what they became, and who won the ones you lost — verified in county records.

RealTAG

Your mailing list is full of homeowners wondering what their house is worth. RealTAG lets them find out — and turns every lookup into your lead.

Recapture by iLeads

Recapture by iLeads works the aged lead book you already own: held in segregated custody, watched continuously, with ready borrowers routed back to your team.

Marketing Lists

Targeted homeowner direct-mail lists built around records of real consumers who asked about a loan, a solar quote, an insurance rate, or a home project, backed by verified public-record property data on every home.

Data / APIs

The same records behind every iLeads product, delivered your way: phone and email appends, reverse appends, property and credit detail by API or batch, and full enrichment runs over your own database.

The Mortgage Reality

Lead data funds loans every month. The question is whose.

We match our results back against public records, forty orders and counting. This is what those reports show. Aged leads don't die - they just close with your competitors.

1 in 7

Aged leads that fund.

Across our match-back analyses, about 1 in 7 aged Revive leads goes on to fund a mortgage — verified in public records. Internet leads don’t die quietly. They fund.

66%

Fund with a lender other than the original buyer.

Two of every three leads that fund, fund with a lender other than the original real-time buyer that bought the lead fresh. The leads people dismiss as “too old” are funding at scale — just for someone else.

3 in 4

Fund within six months.

Of the leads that fund, about three-quarters record their funding within six months of the original lead date. The window is real, and it’s open now.

The proof

What happens when you stop giving those loans away.

This isn’t theoretical. We looked at a mid-sized Michigan lender — a 40-50-person shop — that stopped letting these numbers slide to the competition. By feeding its aged database back into the Revive engine over a 12-month period, it turned the market statistics above into real revenue. Anonymized.

$500K
invested over 12 months
1M
Revive leads
1,000+
funded loans
$5M+
in revenue
10:1 return on a $500K investment
Dare to Compare · Free · Mortgage only

Send us your file and see which ones funded, free.

See if your leads funded elsewhere

“Funded” = a public-record lien recorded more than 30 days after the lead was created, by any lender, across 40 match-back orders. A funding-spread finding in iLeads analyses — not a buyer-capture rate or a guaranteed return. Timing is a distribution of funded loans measured from the original lead date.

Why they stay

The data tells them the truth about every lead.

Zero technical friction.

Bypass the procurement gauntlet, compliance reviews, and integration backlogs. Send us your file today and put real intelligence to work in days, not months.

Weekly market monitoring.

A lead list left alone is a liability. We audit the property data behind every record every seven days — tracking new liens, equity changes, and rate shifts — so your data is accurate today, not last quarter.

Enterprise infrastructure on day one.

Mapping fragmented lead data to public property records at scale requires a dedicated engineering machine. Your job is closing deals, not building databases. We hand you an enterprise-grade data operation out of the box.

One engine, every product.

Buy, verify, reactivate, enrich, and target — mortgage, insurance, solar, or home services, all on the same property data.

Real people, Pacific time.

Call and you get the Newport Beach team, not a phone tree. 877.245.3237.

77,312+
Clients served since 1996
Where we come from

A decade inside two publicly traded data giants.

Acquired by First American in 2001, public with the CoreLogic spin-off in 2010, and independent again in 2012 — management bought the company back with the full data infrastructure, and the discipline came with it. Thirty years on, the job hasn’t changed: tell you which consumers will actually transact.

2001–2010
First AmericanNYSE: FAF

Eight years inside one of the country’s largest title-data companies.

2010–2012
CoreLogicNYSE: CLGX

Public with the CoreLogic spin-off, operating at public-company standards.

2012
IndependentiLeads

Bought back by management — keeping the data, the records, and the bar.

2026
iLeads30 YEARS

Our thirtieth year in the business.

Let’s talk about getting you more revenue.

Our property and collateral data shows you which prospects will actually transact — in the leads you already have, or the new ones we help you find.

Dare to Compare · Free · Mortgage onlysee if your leads funded elsewhere →