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Mortgage Lead Intelligence

Know which borrowers can actually fund.

iLeads delivers Revive-processed leads scored with live property, mortgage, and equity data, so you work homeowners who can close now.
No guessing. No chasing. No wasted calls.

What is Revive? Revive analyzes real property and mortgage data to determine who can actually fund, before you ever call.

Every lead is pre-qualified by reality

Revive filters out dead ends and surfaces homeowners with real funding capacity.

Instant clarity on who to call first

See fundable now, nurture later, or never call again.

Built for funded outcomes

Replace trigger-heavy volume with a compliant pipeline designed to close.

Revive insights can also enrich your existing CRM and lead sources when needed.
See Who Can Fund Now
Get Revive-Processed Leads
Built on decades of mortgage and property data. Designed for funded loans.
Revive Analysis

Total Leads

10,000

  • Non-Fundable

5,200

  • Watch List

2,300

  • Fundable Now

2,500

Ready to contact today

Beyond Mortgage

Revive intelligence applies anywhere timing and financial readiness matter.

Revive for Insurance

Identify policyholders who are financially ready to convert, not just interested. Revive prioritizes households with real capacity so agents spend time where it pays.

Revive for Solar

Target homeowners who can actually move forward with solar financing. Revive surfaces properties and owners with the equity, fit, and readiness to act now.

Why lenders use iLeads and Revive

Lead intelligence, not just more leads

Revive sits on top of property and mortgage data to show who can fund now, who cannot, and who belongs on the watch list.

Better cost per funded loan

Focus sales time on fundable borrowers so your cost per funded loan improves instead of buying more of the same.

Works on both bought leads and your own data

Use Revive on the leads you buy from iLeads and on the CRM and aged leads you already own.

One Revive engine. Two primary ways to use it.

Revive is the underwriting brain behind every iLeads program. It connects leads and homeowner records to live property and mortgage data, then classifies each record into fundable now, not fundable under current conditions, or watch list for future campaigns.

Revive Leads

Lead files sourced from the iLeads universe and filtered by Revive before you ever see them. Each record is matched to property and mortgage data, evaluated against your product and underwriting criteria, and delivered only if it is fundable under your rules.

  • Work fewer, better records across your sales team.
  • Target specific products like cash-out, streamline, HELOC, purchase, and retention.
  • Feed dialers, CRM, and marketing programs with pre-qualified targets.
Talk About Revive Leads →

ReviveIQ For Your Data

Apply the same Revive logic to your own CRM, aged internet leads, and past applicants. ReviveIQ shows what is fundable now, what is not, and what belongs on a watch list for future campaigns.
  • Get a clear view of what is actually in your CRM and aged lead stock.
  • Focus sales and marketing on fundable borrowers instead of guesswork.
  • Build a roadmap of future opportunities with watch-list segments.
See A ReviveIQ Analysis →

Revive Conquest

Use Revive to design competitive and portfolio plays based on product type, equity position, and loan patterns. Target specific competitors, protect your own book, and build high-intent audiences for mail, phone, and digital.

Learn about Revive Conquest →

How Revive turns records into fundable opportunities

Same leads and CRM. Different outcome.

1

Input: Leads and CRM records

You provide leads you buy and data you already own.

2

Enrichment with live property and mortgage data

Revive matches each record to nationwide property and mortgage data and appends hundreds of attributes.

3

Fundability logic

Revive applies rules aligned with real underwriting and product criteria.

4

Classification and delivery

Every record is labeled as fundable now, not fundable under current conditions, or watch list, then returned to your CRM, dialer, or campaigns.

The result is a pipeline based on who can actually fund, not just who filled out a form.

Results that matter to revenue

Lead intelligence is only useful if it shows up in funded loans and lower CAC.

More funded loans from what you already own

ReviveIQ surfaces fundable borrowers hiding in your CRM and aged lead inventory so your next wave of funded loans does not depend only on buying new leads.

Better cost per funded loan

When your sales team works fewer, better records, cost per funded loan improves. Revive helps you track that shift and prove it.

Compliance-ready, post-trigger pipeline

As trigger-heavy strategies come under pressure, Revive gives you a data-driven path that focuses on the leads and data already in your universe.
Request A Post-Trigger Pipeline Review

Where lenders use Revive today

Upgrade internet lead programs

Use Revive Leads so your call center spends time on borrowers who can realistically fund instead of working every record the same way.

Monetize CRM and aged leads

Run ReviveIQ across your CRM and aged leads to uncover fundable borrowers that were not ready on day one.

Conquest and portfolio plays

Design targeted plays by product type, equity position, geography, and competitor. Use Revive Conquest to go after high-value pockets.

Lead management and routing

Feed Revive classifications into your lead management rules so fundable records rise to the top of the queue.

Your Post-Trigger Pipeline starts with the data you already own.

Trigger programs are constrained and under scrutiny. Borrowers will keep shopping, but the way you find them has to change. Revive shows you how much of your next 12 months of funded loans is already sitting in the leads you buy and the data in your CRM.

  • Understand your mix of triggers, real-time leads, and CRM.
  • See which borrowers can actually fund now.
  • Build a Post-Trigger Pipeline that is compliant and tied to real fundability.
Schedule A Post-Trigger Pipeline Review

Built on years of watching what actually funds.

iLeads has spent years watching how internet leads and homeowner records behave through multiple market cycles. Revive packs that learning into a live lead intelligence engine that runs on current data. The story is not how long we have been around. It is how precisely we can now show you who can fund.

See Revive in action

Post-Trigger Pipeline overview

A short briefing on practical options beyond triggers.
View overview →

ReviveIQ snapshot example

What a fundable vs non-fundable view looks like on real data.
See example →

Revive Leads program summary

How Revive Leads improves lead quality and cost per funded loan.
View summary →

Want a view based on your own data?

Request A ReviveIQ Analysis

Other iLeads products that work with Revive

Revive is the lead intelligence engine. These products are how data flows in and insights flow out across your tech stack.

GateKeeper

Real-time collateral checks on inbound leads so your team never wastes time on records that can’t fund. GateKeeper filters out bad properties and obvious non-starters before they hit your sales queue.
Learn about GateKeeper →

Performance

Analytics that show which lead sources, campaigns, and loan officers drive funded loans—not just apps. Use Performance with Revive to see where to spend, what to cut, and where to coach.
See Performance overview →

RealTag & APIs

Programmatic access to property, mortgage, and homeowner intelligence inside your own systems. Use APIs to bring Revive-style insight into your CRM, LOS, dialer, and marketing stack.
View API options →

Unified Homeowner Profile & Lists

A rich homeowner profile and audience lists that power acquisition, retention, and cross-sell. Use these profiles as inputs to Revive or as standalone targeting for your campaigns.
Explore UHP & lists →

Turn scattered leads into a fundable pipeline.

If you want more funded loans without simply buying more of the same leads, Revive can help you start with what you already have and add smarter programs on top.

Talk To Sales
See A ReviveIQ Analysis