Own your mortgage lead generation instead of renting it.
Every mortgage lead you buy is shared, and the audience behind it was never yours. Home Loan Advisor licenses you the mortgage lead engine iLeads has run for its own lead generation for years, so your traffic becomes your leads, on your domain, under your brand.
Home Loan Advisor
The mortgage lead engine iLeads runs for itself, packaged so a lender can own that capability instead of buying shared mortgage leads.
- Your name, your domain, your traffic
- Title-verified, near-1003 mortgage leads routed to your CRM
- Value, equity and LTV from public record, never a credit pull
- Captured under your brand and never resold
A bought mortgage lead is shared with other lenders, and the audience behind it never becomes yours. A lender can generate its own by sending its own traffic to a free home-value-and-equity checkup on its own domain, valued from public records on 150M+ U.S. properties without a credit pull, and routing every homeowner who runs it into its CRM as a lead that is never resold. iLeads licenses that engine, the one it has run for its own lead generation for years, as Home Loan Advisor.
How Home Loan Advisor captures homeowners under your own brand.
A home-value checkup on your domain turns your own traffic into your leads.
A bought lead is a rented relationship.
You pay for a name three other lenders also bought, work it, and when the loan is done the audience still belongs to whoever generated it. The engine is the asset. The lead is what it produces.
- Lead 60112 Ellsworth Ave Shared Also sold to three lenders
- Lead 68031 Wickham Ct Yours Ran the home-value checkup
- Lead 45950 Quail Run Yours Owner checked on title
- Lead 53869 Harper St Yours Routed to your CRM
- Lead 61788 Maple Ave Yours Captured under your brand
The red row is a lead you rent. The green ones came through your own engine, under your name, and nobody else bought them.
How your traffic becomes
your mortgage leads.
All under your brand, on your domain, driven by your traffic.
Point your traffic at it
You drive the visitors. The engine runs on your domain under your name, as a standalone destination that pulls in homeowners shopping for a loan rather than a remarket of a list you already own.
The checkup does the work
A homeowner runs a free value-and-equity checkup on their own home, and gets something genuinely useful back for the minute it took.
The lead lands in your CRM
Ownership checked against title, with property, valuation, equity and lien detail attached, routed straight into your CRM.
What do you own when you license it?
Value, equity, and LTV are calculated from public records. The engine never pulls a consumer’s credit.
of U.S. properties reachable in public record, the same footprint behind Revive and GateKeeper.
iLeads has run this exact engine for its own lead generation. It is not a new build.
drives it, so the volume and the leads it captures are yours, and never resold.
Sample report. Your brand, your traffic, your leads — the engine is iLeads’.
Questions buyers ask.
Does it pull the borrower’s credit?
No. Value, equity and loan-to-value are calculated from public records, and the engine runs no credit check on the homeowners who use it.
Who owns the leads and the traffic?
You do. The checkup runs on your domain under your brand, your traffic drives it, and the leads it captures go to your CRM and are never resold.
Will a home-value tool bring in borrowers, or only curious homeowners?
Both will use it. Each lead arrives with ownership checked on title and the property’s value, equity and lien detail attached, so your team can see which homeowner has a loan worth making.
How long before it produces leads?
It depends on your traffic. The engine turns the visitors you send it into leads, so volume follows the traffic you drive.
Stop renting the audience you paid for.
License the engine iLeads runs for its own mortgage lead generation, and keep the traffic, the leads, and the relationship.