Infographics have become incredibly effective tools for businesses over the last few years. But putting one together takes more than just the ability to design a graph with pictures.
Here are some tips to create effective and engaging infographics for your business:
Check Out other Infographics
To come up with an excellent infographic that stands out, you need to take a look at other Infographics that has already been established. This will enable you to know what is required in the field. A great place to find some of the most popular Infographics is Pinterest. By checking Pinterest you will be capable of seeing the common elements and what appeals to the public.
Notice that the infographics observed from the above websites provides an engaging environment that allows a user to share or leave a comment. Also identify the most informative ones that can easily provoke the user to take action. Through this, you will be capable of understanding what constitute a perfect infographic.
Develop a Great Idea
Normally, the basis of any infographic is the idea. Most brands use analogy as one of the effective techniques behind great Infographics. First you need to establish the purpose of your infographic before jumping into its creation. It can be funny, serous or surprising. The primary aim should always be educating and inspiring your audience.
Use High Quality Data
The data you use in your infographic should be relevant to the message you are conveying. Uniqueness is key. Ensure you use unique facts that someone cannot find elsewhere. Always do fact-checking to ensure that the infographic is accurate. Use reputable sources when gathering your facts. While doing your research for facts, only capture the most important information which are relevant to your infographic. Remember to list your sources at the bottom of the infographic.
Chose the Perfect Size
It is recommended that you use a compressed JPEG format for your infographic. This is because customer engagement is highly influenced by the website loading time. Large infographics takes time to load, so keep this mind when designing your infographic.
Include an Interesting Story
Your main story should basically be backed up by the data you choose. The main facts need to be supported using a piece of information that provides further explanation.
Include Sharing Optimization
To drive a lot of traffic to your website, optimize your infographic for sharing. You can embed it in blog post or share it in your social platforms such as Facebook, Twitter and other social websites.
To optimize it for sharing by your customers, you can simply place a “Pin It” button, Facebook, and Tweet Share button next to the infographic. Do the same with other social media sites like LinkedIn. This will encourage other guests who are not directly visiting your site to view it and share it.
For effective sharing of your infographic, create a special image for Facebook and Twitter and them to your blog post. Then write an attractive headline that commands attention after which you should start sharing it on all your social networks. Always include your website URL and company logo, and be sure to include the links to your social channels in the infographic for people to know that you are the one who created it.
