Revive reads the property record behind every aged internet lead and sells you only the ones verified fundable today.
The iLeads story
iLeads was launched in 1996. Over thirty years later the whole company still comes down to one thing:
We’re really good at houses.
Don’t let our name fool you.
Nobody can use property data the way America keeps it. It sits in 3,142 counties, in 3,142 formats, and a copy of it is wrong within weeks of being pulled. Making it useful was hard: every record matched to a living title history we re-read as often as weekly.
- Bank-grade data, not scores. The same title and public records used to underwrite real loans.
- One foundation, many products. Buy, verify, reactivate, enrich, and target, all on the same property data.
- Proven against outcomes. We measure leads against the loans that actually funded, not against a guess.
- The lead database is ours alone. 105M+ consumers who raised a hand, each matched to a home, with millions more arriving every month.
- Cloud-based, AI-forward, compliance-first. We build with AI every day and honor consent, suppression, and deletion on every record in the platform.
Serving it was harder. We built the machine ourselves on Azure. Title feeds from multiple national suppliers land raw and come out as one live record on 150M+ American homes, encrypted at rest and in transit. Then we joined it to the thing nobody else has: 105M+ consumers who raised a hand, each one matched to the house behind them. Millions more come in every month and run through the same machine. A lead tells you who’s asking. The house tells you whether they can fund, bind, or buy. Take the machine away and there’s no answer to give.
The name says leads. The company is that machine.
From the founder
One rule since 1996: the data decides.
We built all of this to solve one problem: leads that didn’t convert.
Drew Warmington
Founder & CEO
iLeads started in 1996, here in Southern California. First American bought us in 2001, and when CoreLogic went public in June 2010 we were part of it... then in 2012 we went independent again, and the property database came with us.
Every lead starts with a 291-element property match... homeowner versus renter, the socio-economics, the neighborhood, whether that house can fund a loan. Then we keep adding: outside data sources, and every new lead the same consumer submits (a mortgage lead today can come back as an insurance lead next month). The data decides which consumers will actually transact. We’ve worked that way for over thirty years, through every owner change and a few ugly markets.
A lot of the companies we started alongside have been bought and renamed enough times that it’s hard to say where they came from. We think being independent, with our own database, is why we’re still here.
Drew founded iLeads in 1996 and has led its evolution from an internet-lead company into the lead intelligence company it is today. Reach the team at 877.245.3237.
Every product starts
with the data.
A real-time API that checks every inbound lead against title-grade public records and returns a funding verdict in under a second, before the first call.
Free match-back for mortgage lenders: send a lead file and see which leads funded, what they became, and who won the ones you lost — verified in county records.
Your mailing list is full of homeowners wondering what their house is worth. RealTAG lets them find out — and turns every lookup into your lead.
Recapture by iLeads works the aged lead book you already own: held in segregated custody, watched continuously, with ready borrowers routed back to your team.
Marketing Lists
Targeted homeowner direct-mail lists built around records of real consumers who asked about a loan, a solar quote, an insurance rate, or a home project, backed by verified public-record property data on every home.
Data / APIs
The same records behind every iLeads product, delivered your way: phone and email appends, reverse appends, property and credit detail by API or batch, and full enrichment runs over your own database.
In the press
HousingWire
“I would expect internet lead prices to increase significantly, because they’re one of the few areas where a consumer is actively asking to be called.”
Read article
National Mortgage News
“We use title data with internet leads to underwrite and improve the borrower experience.”
Read article
The Business of Leads
“The guy I know that knows more about leads than anyone I’ve met is Drew Warmington, CEO of iLeads.”
Listen to the episode
Data engineering
Over thirty years of data engineering.
Anyone can hold data. The edge is what it takes to turn a raw lead into a verdict: a consumer with intent, a property with a history, and over thirty years engineering the marriage of the two, with AI on top.
Data structure
One base record joins each lead to the property behind it, built from multiple sources across 150M+ U.S. properties.
AI
AI is how the engine keeps pace. Models are retuned monthly as the market moves and trained on real funding outcomes.
Timing
Time is a signal. The engine reads each record’s history and knows when an opportunity is worth acting on.
Title
Checked as often as weekly
Liens
Checked as often as weekly
Listings
Nightly
Value
Monthly
LTV
Monthly
Rates
Up to daily
Demographics
Updated monthly
New leads
Appended to the base record
Built on Azure for reliability and scale
The entire engine runs on Microsoft Azure as one managed platform, integrated across every feed and data type. It scales with lead volume and carries the uptime a real-time API demands.
Records that never sit still.
See what the data decides about your leads.
Send the leads you already have. We’ll show you what the property records say about them.