Get New Leads by Converting Existing Leads

One of the most basic and important parts of establishing and growing a successful business is lead generation. Unfortunately, the most effective formula for lead generation is also an elusive one. People have used countless tools throughout the years and they’ve leveraged a vast range of strategies for scraping up new leads at every available […]

How Effective Website Design Can Generate Leads

Every business needs a lead generation strategy, and perhaps one of the best ones is having a well-designed website. Websites are very important when it comes to marketing small and big businesses alike.Ā Not only will it increase your online visibility but it will also generate quality leads for you. Here are some essential components of […]

Creating an Effective Call to Action Strategy

In today’s business world, employing a decent marketing strategy is one of the most important issues that business owners must take seriously. More often than not, businesses miss a lot of opportunities by ignoring a highly engaging call to action (CTA) marketing strategy, which is known to persuade customers. A call to action is defined […]

Creating an Effective Email Marketing Strategy

Research has shown that email marketing strategies that are based on voluntary sign ups usually lead to higher conversion rates. Today, email marketing has proven to be much more than a failing strategy for spammers. The idea is to ensure that the emails are sent to potential leads only, and this will translate to a […]

Mobile Content Marketing: The New King Part 2

On Monday, we explored the world of mobile content marketing in Mobile Content Marketing: The New King. Here is Part 2 of the series: Tips for Mobile Content Marketing Cater content to mobile users The biggest difference between mobile content marketing and online content marketing is that users want what they want, and they want […]

Mobile Content Marketing: The New King Part 1

Content marketing has been implemented since the birth of the Internet. Bill Gates declared that ā€œcontent is kingā€ in 1996, and online marketers have utilized this mantra ever since. But thereā€™s another form of content marketing that just may surpass the effectiveness of good ā€˜ol internet marketing of the past: mobile content marketing. Letā€™s face […]

Inexpensive Marketing Ideas

Marketing plays a huge role in the success of a business, no matter how big or small the business is. When business owners are on a budget, marketing may seem like a challenge. Luckily, you can boost your business without spending a fortune. A creative approach means more than having a big budget for marketing. […]

How Small Businesses Can Build Their Brand

In order to have a strong brand, your small business does not need to be a world famous. Your brand gives the entire information about your company, what you excel at and the experience that clients have with you. Building a brand is essential as it determines the kind of loyalty the customers will have […]

How to Effectively Work a Lead | Definitive Guide

Thereā€™s more to leads than generating them. Once you have generated (or purchased) the leads, the work is nearly just beginning. Now you have to work those leads and market them. Anyone can buy leads; itā€™s what you do with them afterwards that can set you apart from all of the other marketers. Is lead […]

10 Ways for Small Businesses to Generate Leads

Anyone running a small insurance or real estate business is most certainly looking for ways to generate leads. There are more old-fashioned approaches such as newspaper advertisements, and then there are newer tactics such as social media. To get the best results and generate as many leads as possible, it is best not to overlook […]