How to Turn Millennial Renters into Homebuyers

Real estate professionals have the responsibility of educating the millennials on the pros of home ownership. This applies to local agents, realtors and national brokerages. This is the right time to start showing millennials the benefits of owning real estate. This will help to set the American economy back on track and reactivate the American […]

How to Get the Most out of Your Direct Mail Marketing Campaign: 3 Essential Tips

If you run a lending or insurance business then you’ve probably thought about dozens of marketing methods and techniques, and perhaps you have even implemented a few. Without a specialist’s experience, marketing can be a hit and miss—sometimes you “get it”, but other times you don’t. Direct mail marketing is one particular marketing method that […]

Internet Mortgage Lead Generation Ideas

It’s a fact that you need leads to get clients. And you can get internet mortgage leads. But do they convert? The answer is a resounding yes! The Global Digital Statistics 2014 Report indicated that there are about 2.5 billion people using the Internet actively. Moreover, an analysis of 3.5 million mortgage leads generated online […]

How Your Landing Page Can Generate Leads

In the insurance and mortgage businesses, it’s always challenging to generate rewarding leads. To further complicate the situation, professionals have to constantly deal with fluctuating rates and increasing competition. However, by driving traffic to a well-optimized and designed landing page you can help turn your website traffic into engaged leads, and develop a marketing system […]

How Brokers Can Leverage Their Brand and Increase Commissions

Brokers who want to leverage their brand and increase their commissions must use effective practices and strategies. Every brokerage may be different, but there are common practices that can work for all of them. By trying something different, brokers can reach levels of practice that will allow them to stand out from the rest of […]

Real Estate Marketing: How Important is It?

Real estate marketing is extremely important in today’s real estate industry, and it’s a vital skill that can possibly make or break a real estate business. Many real estate agents fall into a cycle of mediocrity that hinders their growth in the industry. This is where fresh and creative real estate marketing ideas come in. […]

Generate Leads with Free Offers

In today’s competitive business world, lead generation is more important than ever. Without leads, there are no prospects. And without prospective clients, you probably will not be successful in growing your business. Even if you currently have some great clients, it’s not enough to keep things moving forward in the future. Gaining more prospective clients […]

4+ Tips for Generating Fresh Insurance Leads | You Should Follow Them

Insurance agents with a strong desire to prosper in the insurance industry need to know how to garner as many insurance leads as possible. It’s no secret that the more leads you have, the higher your chances of making more sales. However, the task of getting fresh insurance leads is not always easy for many […]

Strategies for B2B Lead Generation

The first step to successful B2B marketing is the successful B2B lead generation. Unfortunately, this is also one of the most daunting tasks for most B2B marketers since different lead generation strategies offer varying degrees of effectiveness. It’s always important to undertake reliable and proven B2B lead generation strategies to save not only precious time […]

Big Data Adoption: Opportunities & Challenges

Brokers

Though there is widespread acknowledgment about the many advantages associated with big data, some skewed and somewhat volatile trends have surfaced. Many real estate organizations are trying to “sample” big data. Some firms hire a data solutions provider for a few months. The pilot big data project is run for about 2 to 3 months. […]