In today’s competitive business world, lead generation is more important than ever. Without leads, there are no prospects. And without prospective clients, you probably will not be successful in growing your business. Even if you currently have some great clients, it’s not enough to keep things moving forward in the future.
Gaining more prospective clients involves more than having a snazzy website with all of the bells and whistles. While a well-optimized company website is extremely important in lead generation, simply providing information about the company is just not enough. You need a clear marketing campaign that targets the leads that you want, and more. So how can you achieve this?
Consider this approach to your marketing strategy: You need to give something to get something.
What do clients love? They love getting a value, and they love receiving something complimentary. And if all goes as planned, they will become your client. Here are some ways that you can generate leads with free offers on your website:
Offer a free quote. Provide prospective clients a way to get a free quote for your product or services. This is an effective way to really target your desired scope of clients and get them in the door, so to speak.
Post informational webinars. You can show prospective clients that you are knowledgeable about the products and services that your business offers by hosting and posting webinars. This will help you to engage people who are interested in your market. Consider hosting a series of webinars for even more potential leads.
Offer a free home value report. If your company offers a product or service that involves the real estate industry, consider offering a report of their home’s value. A real estate business can acquire some great leads by offering a real value to potential clients. Many homeowners want to know what their property is worth before they decide to buy, sell, or renovate, and providing this free information can result in above average conversion rates.
Offer free information like white pages and how-to guides. Prove that you know what you’re talking about by writing information whites pages in the language of your business. Post white pages on a current schedule to educate your targeted market
Give away a free trial. You can attract lots of qualified leads by offering a free trial of a service or product that your business specializes in. This way, prospective clients can experiment with the product or service for a short amount of time. Make sure to keep in contact with them and see how their free trial worked out for them. And don’t forget to advertise your free trial on social media outlets!