Get Smarter and More Competitive with Big Data

Big data has different interpretations with the common thought being that a data driven business is more likely to survive and flourish. Your big data interpretation too isn’t flawed unless you equate more data as big data. You need to guard against this misconception—big data is all about acquiring more actionable data and not becoming […]

Some Components of an Effective Marketing Campaign

Effective marketing is crucial to the success of any business model. But what does effective marketing involve? What are the key elements of a good marketing strategy? Let’s explore. Leads You probably already know why leads are important. A lead is a person interested in purchasing your product or service. If you have a large […]