Tips for a Successful Mobile Marketing Campaign

If you ask any millennial what they cannot live without, one of the most popular answers you will get is the smartphone. This is closely followed by internet and social media platforms. Surveys show that 87% of millennials will not go anywhere without their smartphones. Today, people use their phones for just about everything they […]

Hiring a Marketing Team for Your Small Business

For many small businesses, recruiting the right marketing staff can be a daunting challenge. A business owner wants a team to take the enterprise to the next level, and they face the choice of either going for top experienced professionals or getting inexpensive but inexperienced staff. So what option is best for small businesses? Here […]

Top Content Marketing Predictions for 2016

Many content marketing experts and companies predict that 2016 will be the year when products and the content that revolves around them will all come together very nicely. The most popular trend will likely be from enterprises rearranging their marketing approach as well as their customer service and marketing teams around new and improved cutting-edge […]

5 Time Management Tips for Small Business Owners

As a small business owner, you need to know that time is your greatest asset. You can lose your business and get it back, lose money and get it back, and lose clients and get them back. But time is irreversible; you can’t get it back. This means you need to manage your time properly. […]

Don’t Make These B2B Marketing Mistakes

When it comes to B2B marketing, your aim is to build brand awareness, educate prospects about new ideas and then nature them through your sales funnel. However, there are mistakes that you can make that might prevent you from achieving this goal. Ensure you don’t make these B2B marketing mistakes as a business owner. Most […]

Tips for an Effective Call to Action

A call to action is an essential element to every website—whether it’s a call to action to fill out a request quote form or contact form, signup for a newsletter, share on social media, register for an event, or schedule an appointment. An effective call to action provides focus to your website and direction to […]

How to Boost Your Business with Webinars

Over the past few years, webinars or web conferences have done a lot for businesses. Many business owners have seen their business grow exponentially, and many have ended up as either hosts or presenters on hundreds of webinars. If you want to boost your business in a similar manner, then you should consider taking advantage […]

Tips for Effective Email Blasts

It is not surprising that there are people who still cannot differentiate email blasts from spam. This is basically because many email blasts are poorly created and executed, leading to them becoming a nuisance to those receiving them. However, not all email blasts are shoddily done; there are those that are created with planning and a detailed […]

Tips for Building Your Email List

Email lists are valuable marketing assets as they can improve your revenue if they are well managed. But many business owners struggle when it comes to developing an email list. You need to get your messages out to as many people as possible to make sales and this is only possible if you build a […]

How Your Business Can Make Sales and Money on Twitter

The only way to make your business grow and help reach its full potential is to increase sales and profit. This means that your business needs to expand its market reach and make innovations on certain aspects of its selling strategy (if proven to be ineffective). Fortunately, the growth of the Internet has made it possible for […]