How Effective Website Design Can Generate Leads

Every business needs a lead generation strategy, and perhaps one of the best ones is having a well-designed website. Websites are very important when it comes to marketing small and big businesses alike.Ā Not only will it increase your online visibility but it will also generate quality leads for you. Here are some essential components of […]

Using LinkedIn to Generate Leads | Complete Guide

Even though 260 million LinkedIn users may seem a pale comparison to Facebook, Google+ or Twitter users, the importance of LinkedIn in generating leads to businesses can no longer be ignored. As a professional social media platform, using LinkedIn definitely makes sense to businesses for building relationships, which are essential in cultivating, initiating and generating […]

Creating an Effective Call to Action Strategy

In today’s business world, employing a decent marketing strategy is one of the most important issues that business owners must take seriously. More often than not, businesses miss a lot of opportunities by ignoring a highly engaging call to action (CTA) marketing strategy, which is known to persuade customers. A call to action is defined […]

How to Effectively Work a Lead | Definitive Guide

Thereā€™s more to leads than generating them. Once you have generated (or purchased) the leads, the work is nearly just beginning. Now you have to work those leads and market them. Anyone can buy leads; itā€™s what you do with them afterwards that can set you apart from all of the other marketers. Is lead […]

How to Get the Most out of Your Direct Mail Marketing Campaign: 3 Essential Tips

If you run a lending or insurance business then youā€™ve probably thought about dozens of marketing methods and techniques, and perhaps you have even implemented a few. Without a specialistā€™s experience, marketing can be a hit and missā€”sometimes you ā€œget itā€, but other times you donā€™t. Direct mail marketing is one particular marketing method that […]

Internet Mortgage Lead Generation Ideas

Itā€™s a fact that you need leads to get clients. And you can get internet mortgage leads. But do they convert? The answer is a resounding yes! The Global Digital Statistics 2014 Report indicated that there are about 2.5 billion people using the Internet actively. Moreover, an analysis of 3.5 million mortgage leads generated online […]

How Your Landing Page Can Generate Leads

In the insurance and mortgage businesses, itā€™s always challenging to generate rewarding leads. To further complicate the situation, professionals have to constantly deal with fluctuating rates and increasing competition. However, by driving traffic to a well-optimized and designed landing page you can help turn your website traffic into engaged leads, and develop a marketing system […]

How Brokers Can Leverage Their Brand and Increase Commissions

Brokers who want to leverage their brand and increase their commissions must use effective practices and strategies. Every brokerage may be different, but there are common practices that can work for all of them. By trying something different, brokers can reach levels of practice that will allow them to stand out from the rest of […]

The Benefits of Live Transfer Leads

Commonly referred to as hot transfers, live call transfers are the best way to ensure that you reach your prospective customers as soon as possible. This is important because every second that contact with a lead is postponed, the chances of that lead losing interest greatly increases. In order to make sure that you have […]

What You Should Consider When Buying Insurance Leads Online

The insurance industry is very competitive, and you must find the right prospects if you want to succeed. Many clients who buy insurance products initially research leads for themselves on the internet, and buying insurance leads online can help you generate numerous sales for your business. Benefits of buying insurance leads online Marketing and selling […]