Category: Marketing

Tips for Building Your Email List

Email lists are valuable marketing assets as they can improve your revenue if they are well managed. But many business owners struggle when it comes to developing an email list. You need to get your messages out to as many people as possible to make sales and this is only possible if you build a […]

How Your Business Can Make Sales and Money on Twitter

The only way to make your business grow and help reach its full potential is to increase sales and profit. This means that your business needs to expand its market reach and make innovations on certain aspects of its selling strategy (if proven to be ineffective). Fortunately, the growth of the Internet has made it possible for […]

Measuring Social ROI

There is no doubting the significance of social media to business owners. But, how much is social media really worth? What quantifiable return does it have on a business? Qualitative measures such as likes, followers, shares, retweets, etc. may not have a very direct link to the monetary results this mode of marketing has on […]

Creating an Effective Call to Action Strategy

In today’s business world, employing a decent marketing strategy is one of the most important issues that business owners must take seriously. More often than not, businesses miss a lot of opportunities by ignoring a highly engaging call to action (CTA) marketing strategy, which is known to persuade customers. A call to action is defined […]

Creating an Effective Email Marketing Strategy

Research has shown that email marketing strategies that are based on voluntary sign ups usually lead to higher conversion rates. Today, email marketing has proven to be much more than a failing strategy for spammers. The idea is to ensure that the emails are sent to potential leads only, and this will translate to a […]

Mobile Content Marketing: The New King Part 2

On Monday, we explored the world of mobile content marketing in Mobile Content Marketing: The New King. Here is Part 2 of the series: Tips for Mobile Content Marketing Cater content to mobile users The biggest difference between mobile content marketing and online content marketing is that users want what they want, and they want […]

Mobile Content Marketing: The New King Part 1

Content marketing has been implemented since the birth of the Internet. Bill Gates declared that “content is king” in 1996, and online marketers have utilized this mantra ever since. But there’s another form of content marketing that just may surpass the effectiveness of good ‘ol internet marketing of the past: mobile content marketing. Let’s face […]

Inexpensive Marketing Ideas

Marketing plays a huge role in the success of a business, no matter how big or small the business is. When business owners are on a budget, marketing may seem like a challenge. Luckily, you can boost your business without spending a fortune. A creative approach means more than having a big budget for marketing. […]

5 Ways to Increase Your Team’s Motivation

Successful small businesses and big companies have one thing in common (among many): their teams are motivated and productive. But what happens when people get unmotivated? Simply put, your business ultimately suffers. Now that summer is here, it’s a lot easier for your employees to lose focus. Daydreaming at desks and feeling sluggishly uncreative is […]

Millennials and Their Buying Power

The millennial generation is one of the most unique age demographics when it comes to buying and selling a home. Unlike previous generations, many people in this generation do not feel like a home is a rite of passage to adulthood and others have student loan debt but a hefty down payment. There are a […]