Mobile Marketing Strategies that Pay Off
In the last year or two, it’s become apparent that the mobile device is a leader when it comes to marketing. Consumers in all different sectors use their mobile devices to make purchases and review products, especially during the holidays. Target reported that 60% of traffic from November to December 2014 came from mobile devices, […]
Online Advertising Trends
Gone are the days when TV and print ads reigned in the advertising world. These days, businesses can rely on a modern form of advertising: online advertising. How are online ads different from traditional print and television ads? For one, you have the wonderful opportunity to track ads’ performance. Secondly, consumers can act directly on […]
What Should You Do with Old Leads?
Businesses rely on lead generation for new prospects that they can successfully convert into sales. Once you have the leads, you need to work them. But what should you do with old leads? It’s no secret that leads that convert simply don’t fall out of the sky. And if they don’t convert right away, it […]
10 Ways for Small Businesses to Generate Leads
Anyone running a small insurance or real estate business is most certainly looking for ways to generate leads. There are more old-fashioned approaches such as newspaper advertisements, and then there are newer tactics such as social media. To get the best results and generate as many leads as possible, it is best not to overlook […]
How to Turn Millennial Renters into Homebuyers
Real estate professionals have the responsibility of educating the millennials on the pros of home ownership. This applies to local agents, realtors and national brokerages. This is the right time to start showing millennials the benefits of owning real estate. This will help to set the American economy back on track and reactivate the American […]
Real Estate Cold Calling: Does It Still Work?
Let’s face it: nobody likes getting cold-called. The real estate industry has attracted more than a bit of flak for its use of this sales tactic over the years—much of it deserved—but real estate agents are used to living in the real world. The question isn’t whether people like it. The question is does it […]
4+ Tips for Generating Fresh Insurance Leads | You Should Follow Them
Insurance agents with a strong desire to prosper in the insurance industry need to know how to garner as many insurance leads as possible. It’s no secret that the more leads you have, the higher your chances of making more sales. However, the task of getting fresh insurance leads is not always easy for many […]
Benefits of Refinancing | 5+ Top Benefits
Are you planning to refinance your mortgage? If so, it’s a great decision because there are a wide range of benefits you will get from doing so. There are times when it is advisable to do the refinancing, but you need to understand clearly all the financial objectives and keep them in mind. Here are […]
Should You Get Renters Insurance?
When you rent an apartment or a home, your landlord is usually the one responsible for insuring the property against disasters such as fire and other damages. However, this doesn’t mean that all your personal property is covered in that insurance. You should have your own renters insurance in order to provide coverage to your […]
Why Your Big Data Reporting Needs to be Actionable
Big data is still a relatively less understood concept. It is true that almost everybody has heard about it. Several builders and brokers have also started working on it. Nonetheless, it may take years before big data becomes a mainstream concept, at least in the real estate industry. Most real estate companies do not have […]
