Gone are the days when TV and print ads reigned in the advertising world. These days, businesses can rely on a modern form of advertising: online advertising.
How are online ads different from traditional print and television ads? For one, you have the wonderful opportunity to track ads’ performance. Secondly, consumers can act directly on online ads. Plus, online advertising is a much more efficient investment than other forms of advertising. Types of online ads include text ads, pop-up ads, rich media ads, and interstitial ads.
Here are some important online advertising trends to be informed of:
Social media ads
You probably already know that Facebook, Twitter, Pinterest, and other social media sites are widely used by millions of consumers every day. Advertising on these sites is becoming more and more crucial to the success of businesses today.
The mobile web is the fastest-growing platform because everyone has a smartphone these days. Many consumers solely rely on their mobile device to access the Internet. Businesses needs to include mobile advertising in their marketing plan to reach this important part of the population.
If you want to place your ad directly with host websites, many large sites accept direct ad placement. This way, you can cut out the middle man and reduce ad costs. It also enables you place your ad more effectively.
Building your company’s own customer-focused apps is a wonderful way to get customers interested in your brand and products. Application advertising goes hand-in-hand with the increasingly popular mobile web, so it’s a win-win all around.
The online advertising industry is growing and changing daily, so it makes sense for business owners to be in the know regarding current trends. Be sure to utilize one or more of these online advertising trends to get more leads for your business!