5 Ways to Increase Your Team’s Motivation

Successful small businesses and big companies have one thing in common (among many): their teams are motivated and productive. But what happens when people get unmotivated? Simply put, your business ultimately suffers. Now that summer is here, it’s a lot easier for your employees to lose focus. Daydreaming at desks and feeling sluggishly uncreative is […]

How Small Businesses Can Build Their Brand

In order to have a strong brand, your small business does not need to be a world famous. Your brand gives the entire information about your company, what you excel at and the experience that clients have with you. Building a brand is essential as it determines the kind of loyalty the customers will have […]

How to Effectively Work a Lead | Definitive Guide

There’s more to leads than generating them. Once you have generated (or purchased) the leads, the work is nearly just beginning. Now you have to work those leads and market them. Anyone can buy leads; it’s what you do with them afterwards that can set you apart from all of the other marketers. Is lead […]

10 Ways for Small Businesses to Generate Leads

Anyone running a small insurance or real estate business is most certainly looking for ways to generate leads. There are more old-fashioned approaches such as newspaper advertisements, and then there are newer tactics such as social media. To get the best results and generate as many leads as possible, it is best not to overlook […]

How to Get the Most out of Your Direct Mail Marketing Campaign: 3 Essential Tips

If you run a lending or insurance business then you’ve probably thought about dozens of marketing methods and techniques, and perhaps you have even implemented a few. Without a specialist’s experience, marketing can be a hit and miss—sometimes you “get it”, but other times you don’t. Direct mail marketing is one particular marketing method that […]

Real Estate Cold Calling: Does It Still Work?

Let’s face it: nobody likes getting cold-called. The real estate industry has attracted more than a bit of flak for its use of this sales tactic over the years—much of it deserved—but real estate agents are used to living in the real world. The question isn’t whether people like it. The question is does it […]

Selling Homes to Millennials

Millennials are the new up and coming generation of homebuyers. Many millennials have the desire to stabilize and are looking to buy their first homes in order to settle down. In the past, home sellers steered clear of this group because they seemed like a hard sell, but current indicators point to a sharp turn […]

Strategies for B2B Lead Generation

The first step to successful B2B marketing is the successful B2B lead generation. Unfortunately, this is also one of the most daunting tasks for most B2B marketers since different lead generation strategies offer varying degrees of effectiveness. It’s always important to undertake reliable and proven B2B lead generation strategies to save not only precious time […]

How to Motivate Your Sales Team

It’s a fact that a motivated sales team is a productive team. And a productive team means more sales and more money in everyone’s pocket! If you want to keep company sales flowing, you have to keep your team motivated. While a high compensation is great, it sometimes is not enough to deal with the […]