’s LeadXL Performance Platform Gives the Largest U.S. Lenders Actual Performance Insight on Effectiveness of Marketing Spends from Any Lead Source

March 11, 2015 – Newport Beach, CA’s LeadXL Performance platform is the only lending-based product of its kind that gives lenders a complete understanding of the effectiveness and funding’s on every dollar of marketing spend.

Part of’s LeadXL Lead Analytic Suite, Performance allows lenders to analyze any lead source to determine the actual funding rates of every lead purchase from any source. Using hundreds of banking level property and lien characteristics, Performance checks the validity and viability of every marketing dollar that a lender spends to allow for tuning of marketing spends.

“Put simply, the LeadXL Performance platform alerts lenders if a mortgage lead funds, and with whom.  That visibility gives lenders insight to which lead sources are creating loans and which are not,” explained Drew Warmington, Managing Partner & CEO of “Using our platform, lenders can find out exactly what happened with every dollar of their marketing spend and determine which leads turned into loans with their competition.  What’s more, Performance covers nearly 99% of the population and 145+ million U.S. properties.”

“LeadXL Performance allows lenders to avoid jumping from lead source to lead source or worrying about wasting dollars on trying out new lead sources. Using our advanced reporting metrics combined with our exclusive data assets, Performance gives lenders real, actionable answers to what happened to each lead after it was created and its overall viability,” continued Mr. Warmington. “They can examine every single dollar of their marketing investment to measure market effectiveness, ROI, actual funding potential and more to ensure that their investment is being invested wisely.”

 “As an example, ran an analysis of the actual funding performance of 3.5 million mortgage leads and found that internet leads drove over $57 billion in loan volume, and over 266k loans in the first nine months of 2014,” commented Mr. Warmington. “Performance lifts the veil of secrecy off of the mortgage lead business and gives our lending clients the visibility that they need to understand their marketing spend.”

About was founded in 1996 and is the leader in the real time lead performance data analysis for lenders and the mortgage industry. Analyzing over 1.5 million mortgage leads per month both in real time as well as post creation, provides lead analytics to some of the nation’s largest lenders today through its LeadXL Lead Analytic Platform. From funding analysis to early trend identification, the LeadXL Platform is a powerful data application that helps large and small lenders increase fundings and efficiencies.

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