Lead / Loan Competitive Marketing Analytics
Performance – Measure Your Marketing ROI
- Measure Your Marketing Spend
- Top competitors by funding
- Top lead sources by funding
- Top channel sources by funding
- Missed loans by Loan Officer
The “quality” of your marketing spend comes down to one thing…Closing rate.
It’s easy to understand what your internal lead to close metrics are, but what about the true potential closing rates of your leads? What about the closing rates for your competitors?
How do you really stack up? How do your leads perform?
Introducing Performance by iLeads.com®
Performance is the only service of it’s kind to show lenders exactly what happened with each and every dollar of their marketing spend. Performance provides lenders funding level data on each and every lead, no matter the source, nationwide. Put simply, Performance tells lenders if a lead funded, with who and what product did the borrower take.
Give us a few seconds…We’ll tell you what you AND your competitors got, and what you missed.
Not convinced? Ask us to show you the opportunities you are sitting on today.
Call us @ 877-245-3237 or we’ll contact you.
95+% of Lenders fund less than 2% of the leads they purchase
40%+ of your Internet leads are dead at delivery
30%+ of Internet leads fund with Lenders that didn't buy them
Your Performance report answers in depth questions on every marketing dollar spent from a competitive level:
Performance provides CMO’s the intelligence that they need to deploy their marketing spends, and measure media effectiveness.
You’ve made a significant investment in your leads. Performance will tell you exactly how it paid off and for whom.
Step 1 – Take Leads from ANY source…
Performance works with any existing lead source that you use. Whether your lead sources are online or off, call center, mail or Internet.
Whether you closed the loan, or one of your competitors did Performance gives you a true picture of market share and win vs. loss performance.
Performance will analyze and measure each of your marketing sources based on actual loan fundings.
Step 2 – Analyze what happened
Every lead that you have generated is verified, appended, analyzed, with up to date collateral and current lender information. Performance runs a complete collateral analysis on each and every lead from EVERY source. With up to date, world class banking level property, lien and valuation data, Performance can do more analysis than the best sales manager or smartest CMO..in seconds!
If a loan has recorded, you’ll know who got it, when it happened, and what type it was.
Step 3 – Track, Measure, Adjust...
For most lenders, the marketing spend is the crucial difference between stunning success and abject failure. Today, if you’re depending on data from your sales floor, or trying to measure based on soft metrics, you’re not getting the full picture. Add LeadXL Performance to your tool chest, and you will have the data that you need to make smarter, better-informed decisions today,
Loan production should never be guesswork.
Step 4 – Tune Your Spend...
Results! Performance is updated monthly with your, (and your competitors) actual fundings. By identifying ALL leads that have funded a loan (by your company, or your competitors) Performance gives you the intelligence to tune to your specific strengths and weaknesses. Buy more of one channel or lead provider. Change your media mix based on real conditions, down to the Loan Officer desktop level.
Competition is not a choice. Having the best intelligence is!
Part Of The LeadXL Lead Analytics Suite
Offering our clients unparalleled value and convenience for their customer acquisition strategies since 1996.
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