Facebook Marketing Tips for Small Businesses | Top You Should Focus On

Small business owners typically operate with constricted budgets. Consequently, this minimizes the number of options available for creating impactful marketing campaigns. Larger brands can afford to set up multiple custom applications and promotions on social media without difficulty, and from a marketing standpoint, this gives them considerable leverage. However, a large budget isn’t required to […]

Fundamentals of a Social Media Marketing Strategy

Social media can be considered the Wild West of marketing. It offers plenty of opportunities for small businesses, yet there’s still little information about how it really works. Big companies spend billions of dollars every year on social media advertising campaigns and branding. A number of agencies were created in order to study this phenomenon […]

Tips for an Effective Call to Action

A call to action is an essential element to every website—whether it’s a call to action to fill out a request quote form or contact form, signup for a newsletter, share on social media, register for an event, or schedule an appointment. An effective call to action provides focus to your website and direction to […]

Measuring Social ROI

There is no doubting the significance of social media to business owners. But, how much is social media really worth? What quantifiable return does it have on a business? Qualitative measures such as likes, followers, shares, retweets, etc. may not have a very direct link to the monetary results this mode of marketing has on […]

How Lenders Can Use Social Media to Screen Borrowers

It’s no secret that the use of social media has grown tremendously in recent years. This has triggered the development of numerous social media platforms such as Twitter, Facebook, Google+, LinkedIn, eBay and many more. Consumers both young and old have flocked to use these platforms mainly to connect with people. Businesses are also taking part […]

How B2B Social Can Become a Tool for Lead Generation

Sometimes leads are right under your nose. This is often the case with B2B social media. It’s possible to generate leads from a successful social media marketing campaign. Check out these great tips on B2B lead generation from experts!

Twitter Boasts Recent User and Revenue Growth

Real estate and mortgage professionals may be interested to know that Twitter is fast becoming an even more effective social media channel for marketing. Twitter has announced its plan to grow as big as the social media giant Facebook, and it’s looking like the San Francisco-based site may have a chance at accomplishing this feat. […]

Using Facebook as a Marketing Tool

Facebook has more than 1 billion active users. This is a market that businesses are discovering and definitely should not be ignored. Yet most businesses- including real estate businesses- do not understand how to use Facebook to benefit their company. Part of the problem is there is a lot of industry noise that provides conflicting […]

Social Media Marketing Tenets

By leveraging the power of social media marketing and content, you can elevate your customer base and audience dramatically. If you’re just getting started with your business, this guide will help in building brand buzz and boosting your bottom line. Abiding by the following tenets will help you handle issues related to maximizing quality, increasing […]