Mobile Marketing Trends to Take Advantage Of

It is estimated that at least 6 billion people have access to mobile phones. This is quite a big percentage of mobile users, and businesses are taking advantage of the convenience of mobile phones to change the realm of marketing and advertising. Technology has bred a new generation of individuals who are using mobile phones […]

The Essence of Customer Loyalty

Business is not just about customer acquisition. There are other important things involved in a successful business. Customer loyalty is one of them. The highest percentage of a company’s revenue is generated by existing customers. According to research conducted, getting a new client will cost you five times more than keeping an existing customer. This […]

Facebook Marketing Tips for Small Businesses | Top You Should Focus On

Small business owners typically operate with constricted budgets. Consequently, this minimizes the number of options available for creating impactful marketing campaigns. Larger brands can afford to set up multiple custom applications and promotions on social media without difficulty, and from a marketing standpoint, this gives them considerable leverage. However, a large budget isn’t required to […]

Pros and Cons of Outsourcing Your Content Marketing

In a world where marketing involves building relationships with prospects first, before selling, the role of content is becoming more and more vital. Customers are looking for content that they can engage with and share. They are looking for content that provides value. This calls for the creation of a smart content strategy. Moreover, it […]

Take Advantage of These Mobile Marketing Trends

Mobile marketing is booming, and the growth does not seem to be stopping. Easy access, the convenience of use, and the popularity of cellphones as personal devices are some reasons why companies are making big time investments in mobile marketing. In fact, it is predicted that company allocations for mobile phone marketing will rise by […]

Fundamentals of a Social Media Marketing Strategy

Social media can be considered the Wild West of marketing. It offers plenty of opportunities for small businesses, yet there’s still little information about how it really works. Big companies spend billions of dollars every year on social media advertising campaigns and branding. A number of agencies were created in order to study this phenomenon […]

Strategies to Build Your Brand Online | You Should Follow These

Building your brand online can be a powerful way to transform the fate of your small business for the better. Branding is a tool you can use to gain a competitive edge, improve business volume, and strengthen customer loyalty. These advantages help position your business for greater growth, stability, and overall success. As a general […]

Content Marketing Tips to Turbocharge Your Startup

So you have a startup business – Congratulations! The next thing you should do is to create some buzz about your startup company and get it on the radar of your prospects. So how do you achieve this? The cheapest and most effective way is through content marketing. Here, we’ll give you the best content […]

Marketing Ideas for Insurance Professionals

Marketing an insurance company can be one of the toughest things to do. For most customers, buying insurance involves trusting a company with your property, family or even your life. Since a lot is at stake, many people are very cautious of the insurance company that they choose. In order to attract customers to your […]

Avoid These Startup marketing mistakes

There are some common marketing mistakes that startup business owners make that regretfully affects their business profitability and efficiency. As a startup business owner, you should avoid this mistake! Let’s discuss some of these common mistakes and how you should avoid them. Lack of a clear marketing strategy One of the biggest mistakes that startup […]