Lenders Close More Loans Using Analytics on Leads

Lenders Close More Loans Using Analytics on Leads The mortgage industry is changing.  As rates rise, the market is becoming much more competitive and origination rates are dropping. Increased competition will cause some lenders to go out of business, while others will increase loan funding and capture more market share. The lenders that thrive will […]

Making the Most of Your Email Marketing Campaign

Many marketers know that email is an important medium for reaching target audiences. The challenge is to ensure that the business emails they send do not end up in the spam box. Hundreds of billions of emails are sent very year, but it is estimated that almost 70% of these are marked as spam. As […]

Strategies for B2B Lead Generation

The first step to successful B2B marketing is the successful B2B lead generation. Unfortunately, this is also one of the most daunting tasks for most B2B marketers since different lead generation strategies offer varying degrees of effectiveness. It’s always important to undertake reliable and proven B2B lead generation strategies to save not only precious time […]

How Realtors Can Benefit from Big Data

The last few years have been quite tough for the real estate industry. In fact, the subprime mortgage crisis in the US made it nearly impossible to get loans and drove buyers away from the market. The recession caused people to lose their jobs, and consequently, many of them were sapped of their ability to […]

Social Media Marketing Tenets

By leveraging the power of social media marketing and content, you can elevate your customer base and audience dramatically. If you’re just getting started with your business, this guide will help in building brand buzz and boosting your bottom line. Abiding by the following tenets will help you handle issues related to maximizing quality, increasing […]

Get Smarter and More Competitive with Big Data

Big data has different interpretations with the common thought being that a data driven business is more likely to survive and flourish. Your big data interpretation too isn’t flawed unless you equate more data as big data. You need to guard against this misconception—big data is all about acquiring more actionable data and not becoming […]