Lenders Close More Loans Using Analytics on Leads
Lenders Close More Loans Using Analytics on Leads The mortgage industry is changing. As rates rise, the market is becoming much more competitive and origination rates are dropping. Increased competition will cause some lenders to go out of business, while others will increase loan funding and capture more market share. The lenders that thrive will […]
Making the Most of Your Email Marketing Campaign
Many marketers know that Email Marketing is an important medium for reaching target audiences. The challenge is to ensure that the business emails they send do not end up in the spam box. Hundreds of billions of emails are sent very year, but it is estimated that almost 70% of these are marked as spam. […]
Strategies for B2B Lead Generation
Introduction to B2B Lead Generation The first step to successful B2B marketing is the successful B2B lead generation. Unfortunately, this is also one of the most daunting tasks for most B2B marketers since different lead generation strategies offer varying degrees of effectiveness. It’s always important to undertake reliable and proven B2B lead generation strategies to […]
How Realtors Can Benefit from Big Data
The Challenges Realtors Face in Today’s Market The last few years have been quite tough for the real estate industry. In fact, the subprime mortgage crisis in the US made it nearly impossible to get loans and drove buyers away from the market. The recession caused people to lose their jobs, and consequently, many of […]
Social Media Marketing Tenets
By leveraging the power of social media marketing and content, you can elevate your customer base and audience dramatically. If you’re just getting started with your business, this guide will help in building brand buzz and boosting your bottom line. Social Media Marketing Tenets Abiding by the following Social Media Marketing Tenets will help you […]
Get Smarter and More Competitive with Big Data
What is Big Data and Why Does it Matter for Your Business? Big data has different interpretations with the common thought being that a data driven business is more likely to survive and flourish. Your big data interpretation too isn’t flawed unless you equate more data as big data. You need to guard against this […]