How Lenders Can Use Social Media to Screen Borrowers

Itā€™s no secret that the use of social media has grown tremendously in recent years. This has triggered the development of numerous social media platforms such as Twitter, Facebook, Google+, LinkedIn, eBay and many more.Ā Consumers both young and old have flocked to use these platforms mainly to connect with people. Businesses are also taking part […]

Using Facebook as a Marketing Tool

Facebook has more than 1 billion active users. This is a market that businesses are discovering and definitely should not be ignored. Yet most businesses- including real estate businesses- do not understand how to use Facebook to benefit their company. Part of the problem is there is a lot of industry noise that provides conflicting […]

6 Reasons to Use Vine and Instagram Videos

Twitter recently launched a new mobile service that allows users to capture and share short videos. Popularly known as Vines, these six second videos are fast emerging as the most popular content marketing tool. Instagram also allows you to share short videos. So it looks like the short social video is the next big thing […]

Guidelines to Advertising on Social Media

As a small business owner, you may not find it easy to navigate the somewhat complex structure of the social media advertising arena. It doesnā€™t make sense to hop on to the social media bandwagon because youā€™ve heard about other small businesses radically enlarging themselves through this platform. This is not enough, the magic happens […]

Social Media Strategies to Increase ROI

Measuring the return on investment for social media marketing efforts can be quite a challenge. This is especially true for companies accustomed to traditional advertising models. With the number of consumers using the web as their primary mode for purchase increasing every day, businesses cannot afford to overlook social media marketing. This involves exploring, discovering, […]