® Develops Agent Technology to Bridge Communication Gap

Wednesday, June 19, 2002 – Newport Beach, CA.

California-based ® has developed new technology to enable agents to better bridge the initial communication gap with consumers.

The ® “Lighting Response System” automatically sends consumers an e-mail confirmation from the agent who is to receive the lead. This message prepares the consumer and lets them know exactly who will be following up on their online inquiry. The program, offered exclusively by ® at no charge to clients, allows agents to personalize their message by inserting a photo, company logo, description of their services and contact information within the body of the confirmation e-mail to consumers.

“We designed this new technology to personalize the sales process and help agents quickly act to make contact conversion easier.”

About® has been the leading innovator of online financial lead-generation since 1996. Through its network of 185 web sites, has attracted, validated, and qualified more than five million leads for the mortgage and insurance industries. Thousands of industry professionals count on to deliver a steady stream of convertible leads every month. Since 2000, has been a partner of The First American Financial Corporation (NYSE: FAF). More information about can be found at

About First American
The First American Corporation (NYSE: FAF), a FORTUNE 500 company that traces its history to 1889, is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Mortgage Information, Property Information and First Advantage. With revenues of $8.5 billion in 2006, First American has approximately 2,100 offices throughout the United States and abroad. More information about the company and an archive of its press releases can be found at

Media Inquiries
Media Contact: Drew Warmington
Title: Managing Partner
Phone: 1-877-245-3237 ext. 113

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