® and Announce The Launch Of A New Generation Of Real Estate Internet Lead

September 29th, 2009 —Newport Beach, CA.

With the turnaround in the Real Estate in progress, new partnership gives agents a new tool to close more deals from better leads. and RealTAG have teamed up to help real estate agents close more transactions from leads, by adding both extensive data about the consumer, as well as real time predictive closure modeling to show agents who is most likely to close.

September 28, 2009 —Newport Beach, CA.® a leading provider of custom predictive scoring and lead intelligence solutionsand, the award winning real estate search engine and IDX platform, today announced the integration of the RealTAG lead generation platform for real estate brokers and agents.  The RealTAG platform works with over 145 million properties across the United States, today, requires only a prospect’s name and address, and adds over 150 data points about the consumer in real time.

RealTAG is designed to help real estate agents close more transactions from leads, by adding both extensive data about the consumer, as well as real time predictive closure modeling to show agents who is most likely to close.  “RealTAG allows real estate agents an unprecedented ability to identify and close the hottest prospects – in real time,” said Drew Warmington, managing partner of, the developers of the RealTAG platform.

“One of the reasons that agents have a distinct competitive advantage in using RealTAG is our proprietary predictive models, commented Warmington.  RealTAG’s predictive models are designed to show agents with a simple “A, B, C” score the likelihood of a given new prospect converting into a paying customer.  “Our models were designed to bring the advantages that professional marketers have in back office data mining techniques, and bring them to agent’s desktop,” Warmington said.  “Combine those powerful models which lead an agent to the best clients, with over 150 data points on the prospect, and we think that traditional Internet leads are a thing of the past”.

In addition, the new RealTAG / Roost partnership adds to every lead generated:

  • A title check – does the prospect own the property that they represent?
  • The last sale date and sale amount?
  • The estimated household income?
  • The property value and equity on the home?
  • The current liens on the property?
  • The physical characteristics of the property?
  • Does the property have a Notice of Default or Foreclosure filed against it?
  • What foreclosures are active in the neighborhood?
  • What are the market sales trends within the neighborhood?
  • What are the most recent comparable sales in the neighborhood?

“Roost’s proprietary platform was the perfect place for us to add RealTAG to show brokers how valuable Internet leads really can be,” Warmington said.  “We’re confident that once an agent calls a Roost generated lead, forearmed with RealTAG, their subsequent closings are going to tell the story of the partnership,” added Warmington.
Unlike other solutions that require either consumer disclosure, or use credit (and are subject to FCRA restrictions), RealTAG is built entirely on public data.  “That backbone gives us the flexibility to allow our clients to use the product without fear of disclosure or consumer privacy issues,” said Warmington.

About has been a leading innovator of online financial lead-generation since 1996. Through its network of 185 websites and over 600 domains, has attracted, validated, and qualified more than five million leads for the mortgage and insurance industries. Thousands of industry professionals count on to deliver a steady stream of convertible leads, augmented with industry leading models and data resources daily.  Since 2000, has been a partner of The First American Financial Corporation (NYSE: FAF). More information about can be found  More information on the RealTAG platform can be found at Since 1996 has served the financial services industry with leads for successful top producers. Using both on-line as well as off-line databases, iLeads has been a leader in generating quality prospects and lead analytics solutions nationwide.

Founded in San Francisco in 2007, Roost is the premier real estate search engine and IDX platform for Brokers and Agents. To support its mission of making it simple for home buyers to find the house of their dreams, Roost is dedicated to providing the most comprehensive, accurate real estate resource on the Web. By partnering with local Multiple Listing Services (MLS), real estate brokers, builders, and via a strategic relationship with iHomefinder, Inc (an industry leader in real estate data services and MLS compliance), Roost helps ensure home buyers access to current homes for sale and foreclosure information in more than 55 major metro areas across the US. For example, some of the top homes for sale and foreclosure searches at Roost include Boston Homes for SaleDenver Homes for Sale,Orlando ForeclosuresPhiladelphia Homes for SalePhoenix ForeclosuresSan Francisco Homes for Sale and Washington D.C. Foreclosures.

Media Inquiries
Media Contact: Drew Warmington
Title: CEO and Managing Partner
Phone: 1-877-245-3237 ext. 113

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