Mobile Marketing Trends to Take Advantage Of

It is estimated that at least 6 billion people have access to mobile phones. This is quite a big percentage of mobile users, and businesses are taking advantage of the convenience of mobile phones to change the realm of marketing and advertising. Technology has bred a new generation of individuals who are using mobile phones […]

5 Reasons Why Employers Should Consider Telecommuting for Employees

Every serious entrepreneur with several employees considers several factors before deciding to add or reduce the number of employees. Although there are various reasons to do so, one big one is lack of office space. This gives room to think of a different yet productive approach. More than any other time in history, many employers […]

Using White Papers in Content Marketing

White papers are an important part of businessesā€™ content strategies. They provide an in-depth analysis of a topic while also offering a solution as well. They are an excellent way to get a lot of pertinent information directed at the audience you attempting to reach. By providing a solution as well, they generate a lot […]

The Essence of Customer Loyalty

Business is not just about customer acquisition. There are other important things involved in a successful business. Customer loyalty is one of them. The highest percentage of a companyā€™s revenue is generated by existing customers. According to research conducted, getting a new client will cost you five times more than keeping an existing customer. This […]

5 Tips for Building Your Brand Online

Building your brand online is about more than making sales and generating leads. It involves developing an entity that resonates with your customers, keeping them coming back again and again. Building your online brand is crucial to creating awareness and building your reputation making more people to invest in your brand. Online branding can help […]

How to Create an Effective Opt-In Page

You’re looking to build a large email list to market your products, but you’re not sure the most effective way to increase your leads. An opt-in page on your website is a great way to find people who are actively seeking your product and are willing to get more information. But how do you create […]

Pros and Cons of Outsourcing Your Content Marketing

In a world where marketing involves building relationships with prospects first, before selling, the role of content is becoming more and more vital. Customers are looking for content that they can engage with and share. They are looking for content that provides value. This calls for the creation of a smart content strategy. Moreover, it […]

Money Saving Tips for Your Startup

Starting a new business is very exciting, and one of the most common issues individuals face is appropriately spending capital to finance their ventures. Thankfully, there are many things that you can do to save money so that you can affordably and efficiently operate the startup of your dreams. Separate Your Personal and Business Finances […]

Marketing Ideas for Real Estate Agents

For any business to experience success, marketing of goods or services plays an essential role. Marketing will help a business to be identified by prospective clients. Effective marketing often results in increased sales. Real estate agents have to come up with excellent ways of marketing their real estate products that will ensure least amount of […]

Practical Tips for Business Travel

For most CEOs in the business world, business travel is a necessary evil. So to help you enjoy a more comfortable business trip, consider the following tactics. Before the trip Charge all electronic devices that you’ll need the night before you travel. Remember to bring along appropriate electrical plug adapters and USB cords which can […]