Category: B2B

Get New Leads by Converting Existing Leads

One of the most basic and important parts of establishing and growing a successful business is lead generation. Unfortunately, the most effective formula for lead generation is also an elusive one. People have used countless tools throughout the years and they’ve leveraged a vast range of strategies for scraping up new leads at every available […]

Measuring Social ROI

There is no doubting the significance of social media to business owners. But, how much is social media really worth? What quantifiable return does it have on a business? Qualitative measures such as likes, followers, shares, retweets, etc. may not have a very direct link to the monetary results this mode of marketing has on […]

How Small Businesses Can Build Their Brand

In order to have a strong brand, your small business does not need to be a world famous. Your brand gives the entire information about your company, what you excel at and the experience that clients have with you. Building a brand is essential as it determines the kind of loyalty the customers will have […]

How to Get the Most out of Your Direct Mail Marketing Campaign: 3 Essential Tips

If you run a lending or insurance business then you’ve probably thought about dozens of marketing methods and techniques, and perhaps you have even implemented a few. Without a specialist’s experience, marketing can be a hit and miss—sometimes you “get it”, but other times you don’t. Direct mail marketing is one particular marketing method that […]

Strategies for B2B Lead Generation

The first step to successful B2B marketing is the successful B2B lead generation. Unfortunately, this is also one of the most daunting tasks for most B2B marketers since different lead generation strategies offer varying degrees of effectiveness. It’s always important to undertake reliable and proven B2B lead generation strategies to save not only precious time […]