Did you know that 70 percent of marketing professionals claim that video converts better than any other medium? Or that posts with videos attract three times as many inbound links than plain old text?
These stats speak for themselves: If you want to attract more customers to your pages, video marketing is a powerful medium that could generate profitable leads. Not all video marketing is created equal, however. You need high-impact visual content that will keep your customers coming back for more.
Check out these valuable video marketing tips for your business:
Make it go viral
Want to entice more leads to your blog or website? Create short, snappy videos that your social media followers will want to comment on, like and share. You never know, your videos could go viral!
When it comes to content, you’ll want to your videos to cover all the basics without being overly long. You don’t need a huge marketing budget to create entertaining videos; develop content that resonates with your audience.
Struggling for ideas? How about video how-to guides that showcase your expertise in your niche? Or product demonstrations that inform, entertain and educate your demographic?
Don’t forget about SEO
Whether you use Facebook Video or YouTube, or just post your vids on your own blog or site, search engine optimization (SEO) is imperative if you want more prospective customers to click ‘play.’ The best way to do this? By incorporating tags and other on-page elements that Google’s search bots will be able to find when ranking your content for their search engine results page.
When using a video sharing site like YouTube, make sure your video is submitted to the right category in order to attract more viewers and include a short but informative title that tells the world about your content. Along with your video thumbnail, this is usually the first thing your viewers will see.
Finally, don’t forget to include a meta description that convinces your targets to watch your video.
Use a marketing team
A marketing team can create professional-looking videos that will encourage more sign ups and subscriptions. Some agencies might outsource this work to a filmmaking or editing team to give your videos that professional sheen you see on television or in the movies, allowing you create a narrative that sells your products and services.
A marketing team will be able to expose your brand to a potentially global audience, many of whom probably haven’t heard about your services before. This can be a great way to drive business growth and convince more people to visit your online store.