How Lenders Can Use Social Media to Screen Borrowers

It’s no secret that the use of social media has grown tremendously in recent years. This has triggered the development of numerous social media platforms such as Twitter, Facebook, Google+, LinkedIn, eBay and many more. Consumers both young and old have flocked to use these platforms mainly to connect with people. Businesses are also taking part […]

How B2B Social Can Become a Tool for Lead Generation

Sometimes leads are right under your nose. This is often the case with B2B social media. It’s possible to generate leads from a successful social media marketing campaign. Check out these great tips on B2B lead generation from experts!

6 Reasons to Use Vine and Instagram Videos

Twitter recently launched a new mobile service that allows users to capture and share short videos. Popularly known as Vines, these six second videos are fast emerging as the most popular content marketing tool. Instagram also allows you to share short videos. So it looks like the short social video is the next big thing […]

Guidelines to Advertising on Social Media

As a small business owner, you may not find it easy to navigate the somewhat complex structure of the social media advertising arena. It doesn’t make sense to hop on to the social media bandwagon because you’ve heard about other small businesses radically enlarging themselves through this platform. This is not enough, the magic happens […]