Using Facebook as a Marketing Tool
Facebook has more than 1 billion active users. This is a market that businesses are discovering and definitely should not be ignored. Yet most businesses- including real estate businesses- do not understand how to use Facebook to benefit their company. Part of the problem is there is a lot of industry noise that provides conflicting […]
Attention Real Estate Agents! Are You Prepared?
The housing sector is witnessing very positive signs of recovery. Renewed customer interest is catalyzing more mortgaging, refinancing, and house buying queries. However, this doesn’t mean that every business unit is flourishing. Are you really prepared to survive and thrive in the current marketplace? What are we talking about? Do you have a unique product? […]
Get Smarter and More Competitive with Big Data
Big data has different interpretations with the common thought being that a data driven business is more likely to survive and flourish. Your big data interpretation too isn’t flawed unless you equate more data as big data. You need to guard against this misconception—big data is all about acquiring more actionable data and not becoming […]
