In 2017 Online Mortgage Leads Continue to Be Very Successful for Originators
Newport Beach, CA. – In a funding analysis of nearly 2.75 million Internet generated mortgage leads generated between January 1st, 2017 through June 30th 2017, iLeads.com® has found that online consumers drove over $123 billion in residential loan origination dollars.
Over 231,000 leads in this group of leads resulted in a funded loan after the date of generation.
For this month’s report, iLeads.com® utilized its nationwide property, title and lien data resources to determine the ultimate funding status on 2,738,040 mortgage leads that were generated online by a select group of the largest Internet lead sources for the period between January 1, and June 30 2017.
Some additional data points:
Total potential origination dollars: $1,021,506,562,250
The breakdown of lead to funding rate by loan type:
VA 16.9%
Private Party Lender 16.2%
Conventional 11.5%
Line of Credit 10.7%
FHA 10.1%
SBA 6.6%
Other 0.4%
Additional data points available upon request.
This study shows mortgage originators continue to find great financial success by using the Internet lead channel to acquire new customers. The study also shows, that there is great untapped potential remaining in consumers who have raised their hand via an Internet lead form but have not originated a loan yet.
The iLeads.com Mortgage Lead Funding Study is an ongoing initiative undertaken by iLeads.com to provide funding statistics for online mortgage leads. Previously an annual report, iLeads.com is pleased to announce that the report will be updated monthly (trailing), and will include a year-end recap.
iLeads.com® was founded in 1996, and is the nation’s leader in helping Lenders understand and derive value from their largest spend: customer acquisition. Counting both the largest non-bank lenders, as well as leading Internet lead generation firms as clients, iLeads.com LeadXL analytics platform currently witnesses over 10 million Internet mortgage leads monthly. Our unique analytics allow lenders to understand both what is occurring on their own sales floor, as well as gaining insight into what is occurring with their competition. Our analytics drive marketing and sales decisions that power online lending origination.
For media inquiries or to request additional information, please contact:
Drew Warmington, Chief Executive Officer, iLeads.com®
Email: dwarmington@ileads.com
Phone: (877) 245-3237
