If you own a small business, you need to ensure that you are 100 percent prepared for the holiday season. Studies have shown that during the holiday season, consumers spend 20 to 40 percent more on what they spend during other times. This means that you have to make sure that you market your small business in order to take this opportunity and make more profits.
Develop a great marketing plan for the holiday sales
The kind of shopping consumers do during the holiday season is a bit different from the normal shopping. There are high volume of consumers who shop for wide variety of services and products. Therefore, you must make the holiday shopping season an opportune time to meet your sales targets. The most important thing to drive traffic and boost sales is to know exactly who your target audience is and market products or services you offer to them in advance of the holiday season.
Make sure that you communicate with your targeted audience throughout the year, so that you can build strong relationship with the consumers. It is this strong relationship that will ensure that they shop from your business even during the holiday season.
Integrate your holiday business promotion ideas into your business
Once you define your target market, it’s time to set up a long term marketing strategy including how to reach your customers before, during and after the holiday season. Communicate with your audience so that you can keep your small business top of their mind during the entire year. Let your marketing strategy focus more on tactics, so that you can have a competitive edge over your competitors.
Offer store-wide discounts
During the holiday season, most shoppers look for shops for both inspirations and gifts. Sometimes having sales and discounts on specific products can make the consumers feel limited. You do not want your customers to feel limited during the holiday season. To eliminate any feeling of restriction, provide holiday shoppers a store wide discount. High number of customers prefers being offered storewide discounts.
Make use of local and social media advertising
Most consumers like shopping at local shops during the holiday season. However, for you to gain a competitive edge, you must ensure that consumers know about your small business. One of the most effective ways to create brand awareness with new customers is through online advertising.
Some of the methods that you can use include social media and pay per click campaigns. These are effective ways in helping you reach new audience before holiday season begins. Some of the social media posts you can use during the holiday season include wish list items, gift guides, season greetings from your business, even idea and part planning.
Collaborate and network with other small businesses
Partnering with nearby businesses in your locality and promoting one another’s products will help spread awareness about your small business. This will help in attracting new audience who will help boost your sales during the holiday season.