How B2B Social Can Become a Tool for Lead Generation

Sometimes leads are right under your nose. This is often the case with B2B social media. It’s possible to generate leads from a successful social media marketing campaign. Check outĀ these great tips on B2B lead generation from experts!

Social Media Strategies to Increase ROI

Measuring the return on investment for social media marketing efforts can be quite a challenge. This is especially true for companies accustomed to traditional advertising models. With the number of consumers using the web as their primary mode for purchase increasing every day, businesses cannot afford to overlook social media marketing. This involves exploring, discovering, […]