Guidelines to Advertising on Social Media

As a small business owner, you may not find it easy to navigate the somewhat complex structure of the social media advertising arena. It doesn’t make sense to hop on to the social media bandwagon because you’ve heard about other small businesses radically enlarging themselves through this platform. This is not enough, the magic happens […]

Google Encrypted Search’s Effect on Your Online Business

A lot of changes have been happening in Google lately. Here’s some information regarding Google Encrypted Search and its effect on your online business. Google Encrypted Search explained Google introduced Encrypted Search in 2010 to keep information about their users (such as Chrome and Gmail users) who were logged in securely. This security has now been […]

Social Media Strategies to Increase ROI

Measuring the return on investment for social media marketing efforts can be quite a challenge. This is especially true for companies accustomed to traditional advertising models. With the number of consumers using the web as their primary mode for purchase increasing every day, businesses cannot afford to overlook social media marketing. This involves exploring, discovering, […]