CPM Advertising Rates of Popular Blogs

One blog may charge you $500 while another one of the same niche may charge $5,000 for an identical volume of traffic. Why do advertising costs vary so much across blogs? The reason one site is selling their traffic for $500 i.e. $.50 CPM is because they have minimal or no branding. The other site […]

Social Media Strategies to Increase ROI

Measuring the return on investment for social media marketing efforts can be quite a challenge. This is especially true for companies accustomed to traditional advertising models. With the number of consumers using the web as their primary mode for purchase increasing every day, businesses cannot afford to overlook social media marketing. This involves exploring, discovering, […]