Millennials are the new up and coming generation of homebuyers. Many millennials have the desire to stabilize and are looking to buy their first homes in order to settle down. In the past, home sellers steered clear of this group because they seemed like a hard sell, but current indicators point to a sharp turn to the path of millennials when it comes to today’s homebuyers.
The millennial generation is not as intimidating to reach as you might think. To reach out to millennials, you will need a plan and a way to implement it. Here are tips to set you on your way to selling homes to this unique group:
Introduce environmentally friendly attributes
Millennials are very keen on being environmentally-friendly. They are on the hunt for homes that provide green friendly features at a decent price. This will not be a problem, because current buildings come with features that are eco-friendly. In addition, older homes will not cost much to fix either.
Find out what millennials are looking for
There is a catch to what the millennials desire. They want something different from what their parents have. The value of vintage property does not really resonate with these individuals. They are looking for something unique, something that defines their generation. Research shows that young would-be homeowners crave things like:
- Hardwood/tile floors
- Open floor arrangements
- Split floor designs
- Media rooms
- Single-story plans
Your best shot at attracting millennial homebuyers would be to use these features as the centerpiece to your pitch.
Use the Internet
Millennials spends a great deal of time online, so use the Internet to reach out to them. To obtain exposure, you have to advertise on online avenues that young people find trendy. Look at the Internet carefully and you will find patterns that point you towards their direction. Young people are moving in a particular direction in droves. As a result, you should exploit social media tools to get through to them.
The neighborhood’s reputation is vital
Millennials are very conscious about the neighborhoods they live in. They are technology and development-driven, and love when a home you are attempting to sell has such services in close proximity. Talk to them about how the home is near to great schools, museums, entertainment spots, internet cafes, and state-of-the-art technology facilities.
State of the property
Young buyers think that clutter is deplorable. They like neat and modern houses that their friends can identify with. They want homes with a look that shows planning and attention to detail. Find millennials just that, and you will be able to attract their attention and sell the homes they are looking for.
