Welcome to iLeads Insurance Market Minute, where we bring you the latest, most relevant news regarding the insurance market. Last week you were reading Nationwide Study Reveals Approach Agents Need To Take To Consumers. This week we’re bringing you:Insurance Agencies Can Beat Writer’s Block By Pre-Planning Online Content
American Financial Group exits Lloyd’s market with sale of insurance unit*
American Financial Group (AFG) has entered into a definitive agreement to sell GAI Holding Bermuda and its subsidiaries – which comprise the legal entities that own Lloyd’s of London insurer Neon Underwriting – to private markets asset management firm RiverStone Holdings Limited.
AFG previously announced its plans to exit the Lloyd’s marketplace through the sale of Neon earlier this year.
At the close of a sale, AFG expects the release of all its funds at Lloyd’s, including the release of the letters of credit and the collateral pledge facility that AFG guarantees in support of Neon’s funds at Lloyd’s.
The transaction is expected to close in the fourth quarter of 2020, subject to customary conditions, a release said.
Insurance-linked securities rebound from pandemic disruption*
Issuance of insurance-linked securities slowed when the COVID-19 pandemic roiled markets earlier this year, but interest in the nontraditional reinsurance mechanisms has since picked up as investors continue to be attracted to investment vehicles that allow them to diversify their portfolios.
While established ILS products offer investors investment opportunities that are not closely correlated to mainstream financial markets, some more recent ILS structures are not so far removed, expert say.
In addition, they say, volatility in equity and fixed-income markets has in some cases distracted investors from ILS products, which include catastrophe bonds and other securitized products.
The ILS market, from a new issuance point of view, “shut down for a few weeks in March and April,” according to Paul Schultz, Chicago-based CEO of Aon Securities, a unit of Aon PLC. The market, however, saw “good levels in the second quarter despite the COVID-19 interruption.”
Insurance agencies can beat writer’s block by pre-planning online content*
Insurance agencies that want to keep customers’ eyes on their websites would do well to plan their online content a few months in advance and keep a steady flow of information coming.
The payoffs of a defined and robust online marketing plan are manifold. Insurance Technologies Corporation (ITC) found that insurance companies that blog more than 16 times per month receive more than four times the number of leads, versus companies that publish four or less posts. However, a key challenge to getting started with online marketing is coming up with topics to write about. To that end, ITC has released a free e-book to help agents brainstorm ideas and create content. The e-book provides a full calendar year of planned digital content, including topics that are insurance consumer-centric and evergreen.
An important benefit of planning content in advance is avoiding the dreaded writer’s block while ensuring that posts appear on a tight schedule.
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