If you’re a business blogger and have not monetized your site yet, it would be a good idea to start with affiliate marketing. A great way to approach this is by directing readers towards a product or service and getting a commission in exchange for the sales.
Here’s how you can get going:
Select Relevant Affiliate Programs
You get paid per action for affiliate ads. This means that a reader needs to click on an ad and then take an action such as signing up or making a purchase before you’re paid. If the ad is highly relevant to your content, you stand a better chance of visitors taking the required action.
Now what kind of affiliate program is likely to offer the most relevant ads? If you’re focusing on a specific topic, you need to join affiliates associated with that topic. Say if yours is a photography site, you may want to be an affiliate with a dealer of camera equipment.
While it’s important to choose content related programs, experts say you need not feel restricted to your niche only. Consider other products that might interest your audience too.
Consider Affiliate Aggregator Services
For blogs with diverse topics, you could consider affiliate aggregator service programs. These automate access to a large number of affiliate programs and help monetize links on your site.
For example, when a blogger writes about a product he found on a site, instead of the need for directly signing up with that site’s affiliate program, he can work with aggregator services. They automatically attach affiliate codes to links and pay the commission due to the blogger. A part of the earnings is retained by providers of the services, but since they are often able to negotiate higher commissions, bloggers don’t feel the pinch.
Along with the automatic monetization of existing links, such companies also insert new links if required. So if a blogger mentions a product, store, or brand; he needn’t worry about linking it, since the service providers do the needful. They use automated link insertion techniques which optimize the user experience and add to revenues.
Use Content that is Likely to Sell
There are many bloggers who write product reviews keeping affiliate marketing in mind.
The power of blogs is such that it becomes possible to drive large numbers of loyal fans towards niche topics. Simply creating meaningless links to products without sound reasoning is quite likely to result in the quick exit of visitors.
You should think of affiliate ads as an additional resource to complement your content. It’s not that if you put up a list of your favorite books, people are going to purchase them just because you have put up the list. If you take some time out to write detailed reviews and then use affiliate ads to direct them, they might decide to act as you wish.
Integrate Links Appropriately
When you add affiliate links, ensure that a balance is maintained between user experience and monetization. Try to keep the majority of the content free of ads.
Experts suggest that you should mark out a few great pages for the promotion of affiliate offers. Then create links to these pages from page footers, sidebars, or elsewhere which gives them greater visibility than the other pages on the site. The objective should not be the monetization of every page, but trying to make each page a prospective monetization gateway.