It’s no secret that small business owners can reach younger customers though social media marketing. These days, social media is a great tool for just about every small business, and it’s not just used to reach the youth. Social media is being used by everyone from children to senior citizens.
The senior population is rising
In fact, the 70+ age group is the fastest growing demographic among social networks today. Senior citizens are more active and are living longer than ever before. More and more seniors are becoming computer literate and connecting online with family, friends, and services that they need. This is why it is extremely beneficial for small businesses to have a solid social media strategy that is targeted for seniors and their lifestyle needs. This is particularly true for businesses that specialize in elder care and senior services such as assisted living homes.
According to statistics, every day for the next twenty years, 10,000 baby boomers will join the marketing group of seniors. This means that brands should take the development of a social media marketing strategy into serious consideration when it comes to reaching seniors.
Social platforms for seniors
Choosing the right social platforms for your small business can mean a world of difference in reaching seniors. The following are the top social media platforms that seniors use:
Facebook- Over 10% of Facebook users are senior citizens, and they are utilizing it to connect with family and lost friends. They also share photos on Facebook, play games, and participate in contests.
Twitter- Seniors enjoy Twitter because they consider it to be an easy-to-follow stream of information for things like news and health information.
YouTube- Because they prefer videos and images over written sales pitches, seniors are easier to reach through short, interesting videos.
Pinterest- This platform is a favorite among seniors for the images that they can pin and collect on their boards. There are even creative boards on Pinterest that are specifically for senior citizens.
Types of companies that market to seniors:
- Home care
- Adult day care
- Assisted living
- Elder care
- Reverse mortgage
Tips on how small businesses can utilize social media in marketing to seniors
Post plenty of pictures and tales. Seniors prefer images and stories rather than the promotion of services.
Narrow the target audience. Businesses must know whether or not they want to target seniors or their children, as there is a big difference.
Create and post relevant content. Seniors want to read content that is interesting and pertaining to their age group. Health news and hobbies are just a few popular topics among seniors.
Involve seniors and their families in community events. Social media is a great way to get the word out about events that are happening around town.
Commit to frequent postings. Scheduled posts that seniors can count on are extremely important in a social media marketing strategy.
AARP is an example of a larger company that successfully targets senior citizens in their social media marketing campaign. They utilize Facebook, Twitter, and YouTube to market content referring to grandchildren and offering tips on staying healthy and active. In fact, AARP has over one million likes on Facebook.
Fall Alert is another example of a business that uses their Facebook page to connect with seniors about their medical alert system service. They post short, lighthearted posts on subjects from history and health to vintage pop culture. Their pictures are attention-grabbing, and the content on the page is engaging and relevant to seniors.
It is evident that small business owners who fail to create a social media strategy for seniors will be left behind when it comes to exposure and overall sales. Many companies are still attempting to understand and come up with a solid strategy to connect with seniors, and this will continue in the next two decades or so. The small businesses that plan to reach senior citizens through Tweets , images on Pinterest, and videos on YouTube will undoubtedly rise to the top.