Marketing

  • Mobile Marketing Trends to Take Advantage Of

    Jennifer Irvin

    January 4, 2017

    It is estimated that at least 6 billion people have access to mobile phones. This is quite a big percentage of mobile users, and businesses are taking advantage of the convenience of mobile phones to change the realm of marketing […]

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  • The Essence of Customer Loyalty

    Jennifer Irvin

    November 18, 2016

    Business is not just about customer acquisition. There are other important things involved in a successful business. Customer loyalty is one of them. The highest percentage of a company’s revenue is generated by existing customers. According to research conducted, getting […]

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  • Facebook Marketing Tips for Small Businesses

    Jennifer Irvin

    October 18, 2016

    Small business owners typically operate with constricted budgets. Consequently, this minimizes the number of options available for creating impactful marketing campaigns. Larger brands can afford to set up multiple custom applications and promotions on social media without difficulty, and from […]

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  • Pros and Cons of Outsourcing Your Content Marketing

    Jennifer Irvin

    September 25, 2016

    In a world where marketing involves building relationships with prospects first, before selling, the role of content is becoming more and more vital. Customers are looking for content that they can engage with and share. They are looking for content […]

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