Monthly Archives: April 2017

Why Wouldn’t You Verify Your Mortgage Leads?

If you are a mortgage lender and you purchase internet mortgage leads, you know that not every lead  turns into a loan. At, we process over 2 million mortgage leads per month and we see that about 25% of the […]

Case Study: The Actual Value of a Mortgage Lead List and...

Client Requirement: The head of marketing at a mortgage lender had complaints from his loan officers on the quality of the leads he was providing, so he asked to review a recent mortgage lead list to better understand the […]