Monthly Archives: November 2016

Using White Papers in Content Marketing

White papers are an important part of businesses’ content strategies. They provide an in-depth analysis of a topic while also offering a solution as well. They are an excellent way to get a lot of pertinent information directed at the […]

The Essence of Customer Loyalty

Business is not just about customer acquisition. There are other important things involved in a successful business. Customer loyalty is one of them. The highest percentage of a company’s revenue is generated by existing customers. According to research conducted, getting […]

5 Tips for Building Your Brand Online

Building your brand online is about more than making sales and generating leads. It involves developing an entity that resonates with your customers, keeping them coming back again and again. Building your online brand is crucial to creating awareness and […]