How Big Data Creates Value for Businesses and Consumers

It would be wrong to state that big data creates value for businesses only. Yes, this is the common perception, but customers have nearly as much to benefit from a data driven marketplace as real estate businesses. Understand this with an Example An example that beautifully mirrors the benefits of big data adoption across the […]

Government Guaranteed Loans

Government guaranteed loans help lenders enhance their credit. When the loan is guaranteed by a government agency, you can extend the credit knowing very well that it will not lose its money. It is true that government loan programs offer substantial benefits to lenders; however, they also come with rigorous application processes. Federal agencies often […]

How to Improve Your Chances of Getting a Refinance

Now that interest rates are at their historical lows, many homeowners are exploring the possibility of getting a refinance. By refinancing your existing mortgage, you can enjoy today’s low interest rates. It is true that current mortgage rates are pretty low; still getting a refinance is tougher than you think. Thanks to the refinance boom, […]

Some Components of an Effective Marketing Campaign

Effective marketing is crucial to the success of any business model. But what does effective marketing involve? What are the key elements of a good marketing strategy? Let’s explore. Leads You probably already know why leads are important. A lead is a person interested in purchasing your product or service. If you have a large […]

Understanding the Different Kinds of Mortgage Lenders

While shopping for a home loan you might come across terms like retail lenders, direct lenders, mortgage brokers, and wholesale lenders. Many borrowers simply look at the terms and the interest rate and if they are satisfactory, they go ahead and purchase the loan. They don’t really bother to find out what sort of lender […]